The 2023 Notebook
A 12-part editorial series that sets marketers, media buyers and publishers up for a successful 2023.
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The overhaul of TV advertising’s upfront model is underway
January 6, 2023 • 8 min read -
Marketers forge ahead with metaverse experiments despite murky economy
January 6, 2023 • 6 min read -
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TikTok has matured, but there’s still room to experiment
January 5, 2023 • 6 min read -
Media businesses are slowly getting less white, male-dominated, stats from Condé, WSJ, NYT, others show
January 5, 2023 • 7 min read -
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How much will commerce media grow for media agencies in 2023?
January 4, 2023 • 3 min read -
In graphic detail: the rise of Amazon and Apple in adland
January 3, 2023 • 3 min read -
As metaverse hype subsides, in-game advertising companies are focusing on their gaming roots
January 3, 2023 • 4 min read -
Marketers to focus on Gen Z in 2023 with dollars moving to TikTok, raw approach to creative
January 3, 2023 • 5 min read -
Agencies plan to focus on TikTok, among other channels, in 2023
January 2, 2023 • 6 min read -
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