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3196 Results for ‘ advertising tracking’

Sponsored

How contextual advertising can drive trust and profits for publishers

February 7, 2022
Data & Privacy

Google’s Privacy Sandbox plans include separate vetting for third-party code

April 15, 2022
Member Exclusive

Future of TV Briefing: Video publishers look to strike a balance between YouTube Shorts and traditional YouTube

August 10, 2022
Marketing on Platforms

‘It’s a whole new code to crack’: Inside Studs’ beefed-up TikTok strategy

June 8, 2022
Member Exclusive

Media Buying Briefing: Media.Monks’ Melissa Wisehart on clients, compensation and procurement

November 7, 2022
Member Exclusive

Marketing Briefing: ‘Jingles just work’: Why marketers are tapping celebs like Doja Cat, Pusha T and Charlie Day for songs

March 29, 2022
Brands in Culture

Here are the Super Bowl ads that performed well, according to analysts

February 15, 2022
The Programmatic Marketer

In ad tech, everyone wants less to mean more now

March 23, 2022
Data & Privacy

In Graphic Detail: Why people in ad tech are conflicted about what they do

April 11, 2022
Retail Revolution

‘Mailboxes crowded’: How DTC brand Parachute is looking to stand out with ‘whimsical’ brand imagery as more brands diversify with direct mail

March 21, 2022
Brands in Culture

‘Makes us more nimble’: Why DTC shaving brand Harry’s has bolstered in-house capabilities, is focused on organic social content

July 4, 2022
Data Regulation

‘The real issue here is around publisher trust’: Advertisers on alert as cookie consent concerns rise

January 5, 2022
Data Regulation

‘This is scary stuff’: Cookie compliance efforts continue to fall short even three years after GDPR

December 7, 2021

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