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3196 Results for ‘ advertising tracking’

Marketing on Platforms

Prioritizing TikTok, agencies move away from creating content for Instagram, YouTube

October 24, 2022
Brand Safety

How agencies adapt as bots evolve

September 27, 2022
Marketing on Platforms

‘TikTok is one of the places where culture is created’: As TikTok popularity swells, Silk looks to tap growth

June 6, 2022
Member Exclusive

Media Buying Briefing: Separating agency progress from posturing around carbon reduction and sustainability

September 26, 2022
Brands in Culture

Bose’s CMO on products, content and new ways to advertise audio

September 8, 2022
Media

Bloomberg Green’s expansion increases its service-oriented coverage

June 30, 2022
Navigating Economic Instability

How media companies like The New York Times, BuzzFeed and Gannett are managing costs in an economic downturn

August 16, 2022
Member Exclusive

Media Briefing: Podcast publishers are using YouTube Shorts as a way to attract new audiences

February 16, 2023
Sponsored

How well-moderated comments provide rich audience insights to publishers

April 5, 2022
Life Beyond the Cookie

‘Lack of commercial incentive’: Google’s third-party cookie delay is a flip to procrastinators

August 9, 2022
Media

How social media managers are coping with the Twitter debacle

November 23, 2022
The Programmatic Marketer

The Rundown: The hope, hype and reality of data clean rooms

August 24, 2022
Member Exclusive

Media Buying Briefing: Influencer marketing costs keep rising with demand despite long-term challenges

February 13, 2023

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