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3197 Results for ‘ advertising tracking’

Retail Revolution

Why Sam’s Club is overhauling its ad network with a self-service platform to compete in the retail media race

June 15, 2022
Marketing on Platforms

Why ‘the currency in Web 3.0 is not crypto, it’s trust’

April 8, 2022
Sponsored

How marketers are navigating new industry shifts

June 29, 2022
Marketing

How Blue Apron meal kit is revamping its marketing strategy with digital video

May 13, 2022
Member Exclusive

Future of TV Briefing: Demand-side platforms stand to play a more important role in the ad-supported streaming market

May 11, 2022
Experimental Channels

Why a startup snack and wellness brand is investing more in OOH advertising after viral moment success

May 4, 2022
Marketing on Platforms

Key questions Meta’s ads team must answer as it enters a new era

June 6, 2022
Business of TV

Roku opens up more advertising data for marketing mix modeling to better compete with traditional TV

April 25, 2022
Marketing on Platforms

As midterm political spending outpaces 2020, streaming and TikTok become the focus

August 26, 2022
Member Exclusive

Media Briefing: A timeline of media unions’ actions this quarter

December 8, 2022
The Programmatic Marketer

Why Apple’s ATT is casting a long shadow over online advertising’s latest quarter

November 15, 2021
Brands in Culture

‘Activations and festivals are definitely back’: Why Absolut is running an in-person and metaverse experience for Coachella

April 18, 2022
Strategizing for the Future

Out of home fights for greater ad share as it cites better value on action taken by consumers

May 17, 2022

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