Future of TV Briefing: Media Rating Council identifies ‘the problem of our time’ for measurement

Digiday+ Research: Publishers take their focus off events as revenue dips

Marketing Briefing: Marketers eye women’s sports as a growth area amid WNBA draft, record March Madness

What platforms, brands and agencies hope to get out of the Possible conference in year 2

Year two of Possible is once again being held in Miami Beach, and it will take place from April 15-17 with 3,000 attendees expected to listen to another 200 or so speakers, including Snap’s Colleen DeCourcy, Uber Ads’ Megan Ramm and UM Worldwide’s Matthew Smith.

AI Briefing: Cloud giants’ AI ambitions create new partnerships — and new competitive concerns

Last week, tech companies like Google, Microsoft and Amazon all announced updates more updates for their cloud and AI efforts

AI to take center stage at Possible conference this week

At least 21 different sessions across the three days that Possible takes place — all in the halls of the Fontainebleau Miami Beach hotel— feature the capital letters AI In their headlines. And the topic will be pretty inescapable in most of the conversations that take place onstage or around the event. 

Marketing Briefing: Marketers eye women’s sports as a growth area amid WNBA draft, record March Madness

Marketers are considering the space more this year, according to agency execs,  with some noting that the women’s athletes may get more attention from brands ahead of the Summer Olympics this July. 

Meta advertisers are adrift in adversity as bug-filled problems persist

Marketers say they can’t recall a worse time to run ads on the platform.

Ad industry prepares for ‘tipping point’ this year in sustainability

Advertisers are shifting carbon measurement from ad campaigns to ad supply chains.

Future of TV Briefing: Making sense of the TV industry’s latest measurement moves

This week’s Future of TV Briefing looks at the recent developments in the TV measurement market on the eve of this year’s upfront negotiations.

Future of TV Briefing: How Axios Entertainment is looking to expand its original programming business

This week’s Future of TV Briefing looks at how Axios’s entertainment division has its eyes on moving physical production in-house and getting into scripted programming.

Future of TV Briefing: Ad buyers, sellers ‘don’t anticipate a major currency shift’ in this year’s upfront

This week’s Future of TV Briefing looks at the measurement currency outlook for this year’s TV and streaming ad upfront market.

Media Buying Briefing: How influencer agencies are adapting to TikTok’s SEO incentives

Agencies and influencers are increasingly focusing on search content strategies as TikTok recently launched a new monetization program to reward content matching popular searches – but experts warn that brand safety and authenticity could get tarnished if they do not strike the right balance.

‘More distrust in the marketplace’: Agency execs press pause on Forbes spend after domain spoofing report

Forbes’s subdomain scandal has the buy-side asking a lot of questions when it comes to programmatic reporting.

CG Life doubles in size by buying a digital shop to expand its health and sciences targeting

Integrated agency CG Life acquired digital agency Toolhouse to expand its technology and omnichannel capabilities in the health care and biopharma space.

Why Nylon is bringing back print

Introducing Season 3 of The Return, a podcast about how to help middle management

How Linktree vp Lara Cohen is championing for creators to get a bigger piece of the pie

Digiday+ Research deep dive: Marketers cut way back on X spending as brand safety concerns persist

Research Briefing: Publishers bank on their own first-party data amid Privacy Sandbox concerns

Publisher strategies: How publishers are optimizing revenue streams