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Marketing in Sports

How sports marketing has evolved.

Marketing in Sports

Netflix’s NFL debut capped a year of live sports tipping points for advertisers and streamers

Netflix’s NFL coverage beat industry doubts, following its troubles during the Paul/Tyson fight.

January 9, 2025

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The 2025 Notebook

For brand marketers, creators and athletes are becoming interchangeable

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Marketing in Sports

Marketers look to unconventional sports to move the needle for their brands

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Brands flocked to women’s sports in 2024. Did that push up overall sports marketing spending?

December 30, 2024
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2024 was the year Reddit made a play for social media’s organic sports crown

December 16, 2024
Business of TV

Ahead of its January launch, brands line up to get involved with new ESPN golf league TGL

December 2, 2024
Business of TV

Marketers are keeping a close eye on Amazon’s shoppable Prime ads this Thanksgiving

November 27, 2024
Marketing in Sports

At the Las Vegas Grand Prix, Mastercard joins a pack of consumer brands flocking to Formula One

November 22, 2024
Marketing in Sports

Inside the strategy that grew Cristiano Ronaldo’s YouTube account to 1M subscribers in 90 minutes

November 4, 2024
Marketing in Sports

As The Players’ Tribune marks first decade, publisher Minute Media plots out its future

October 28, 2024
Marketing in Sports

England soccer star’s new app is latest push by athletes to gain more control over media and brand careers

October 25, 2024
Marketing in Sports

Why the NBA is helping basketball creators make longer YouTube videos

October 24, 2024
Marketing in Sports

As breakthrough WNBA season nears close, entry of brands new to basketball could be lasting legacy

October 16, 2024

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