The Long Goodbye
A special, 10-part series examining life after the third-party cookie is removed from Google Chrome browsers.
Jeff Green: ‘I think it’s a strategic mistake for Google to get rid of cookies in Q1 2024’
The Trade Desk CEO on UID2.0, ad-tech’s relationship to the industry.
June 28, 2023 • 5 min read
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As GDPR turns 5 years old, the U.S. ad industry seeks to peddle influence
May 26, 2023 • 4 min read -
The Rundown: Amazon’s DSP trumpets its cookies-less targeting capabilities
April 27, 2023 • 3 min read -
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Here’s why the loss of the third-party cookie is heading toward a collapse in the middle
September 24, 2021 • 7 min read -
The definitive Digiday guide to what’s in and out in the privacy conversation this year
September 23, 2021 • 1 min read -
How the new CEO of the IAB Tech Lab plans to support a responsible digital ad ecosystem
September 22, 2021 • 7 min read -
‘The data strategies of these companies aren’t progressive enough’: 10 Confessions on the pivot to privacy
September 21, 2021 • 6 min read -
Cheat Sheet: How Apple’s ATT is giving it more influence over ad dollars
September 20, 2021 • 8 min read -
Cloud computing is the new frontier for companies looking to get ahead of Google
September 17, 2021 • 5 min read -
Apple poised to reshape online advertising as investment and influence grows
September 16, 2021 • 8 min read -
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BFFs once more, advertisers and publishers rediscover their alliance amid tracking turmoil
September 14, 2021 • 7 min read -
Poof! When Google extended the cookie deadline, urgency behind testing publishers’ new ad products subsided
September 13, 2021 • 5 min read