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As athletes embrace owned media properties, they’re pushing for more involved brand deals

Media
Marketing
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Future of TV

Special Projects
Digiday+ Research
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The Long Goodbye

A special, 10-part series examining life after the third-party cookie is removed from Google Chrome browsers.

The Long Goodbye

W3C Attribution API prompts debate over the future of web measurement

The proposal aims to provide a browser-based mechanism for measuring advertising performance without relying on cross-site tracking.

July 21, 2026

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The Long Goodbye

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April 27, 2023
The Long Goodbye

Here’s why the loss of the third-party cookie is heading toward a collapse in the middle

September 24, 2021
The Long Goodbye

The definitive Digiday guide to what’s in and out in the privacy conversation this year

September 23, 2021
The Long Goodbye

How the new CEO of the IAB Tech Lab plans to support a responsible digital ad ecosystem

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The Confessions

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September 21, 2021
The Long Goodbye

Cheat Sheet: How Apple’s ATT is giving it more influence over ad dollars

September 20, 2021
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Cloud computing is the new frontier for companies looking to get ahead of Google

September 17, 2021
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Apple poised to reshape online advertising as investment and influence grows

September 16, 2021
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What is the fate of DMPs in a post-cookie world?

September 15, 2021

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