Privacy
Marketing Briefing: What are marketers prioritizing as Google starts to crumble the third-party cookie?
Trends of the last few years including a push for more full funnel marketing efforts, a recognition of the importance of owned channels vs. paid as well as a need to amp up loyalty programs to continue to collect first-party data will continue in the coming months.
January 16, 2024 • 6 min read
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How children’s privacy laws complicate connected TV tracking practices
January 16, 2024 • 1 min read -
Digiday’s Oral History of Ad Tech podcast, episode 4, the privacy reckoning with Ana Milicevic
December 22, 2023 • 1 min read -
A History of Ad Tech Chapter 4: The Privacy Reckoning
December 22, 2023 • 7 min read -
WTF is Apple’s Advanced Tracking and Fingerprinting Protection?
October 16, 2023 • 1 min read -
California State Senator Josh Becker on privacy, data brokers and why he’s sponsoring the Delete Act
September 7, 2023 • 6 min read -
Longtime Google exec joins AdBlock Plus Parent Eyeo as chief product officer
August 7, 2023 • 4 min read -
With the release of Chrome 115, Google readies to enable Privacy Sandbox’s APIs
July 20, 2023 • 5 min read