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Marketing
The Programmatic Marketer
Heineken is expanding the use of contextual targeting on its brand campaigns
July 22, 2025
Agency Culture
Nestlé Waters proves with its Lion-winning ‘Sopranos’ ad that TikTok trends and AI stunts aren’t necessary to make an impact
July 21, 2025
The Programmatic Marketer
With performance channels under scrutiny, these marketers are testing out brand-first strategies
July 21, 2025
The Creator Economy
Influencer marketing survival playbook: How the creator economy is shaping up in the back half of 2025
July 21, 2025
The Creator Economy
Another sign the creator economy is growing up: brands hiring agencies of record
July 21, 2025
Generative AI
Generative AI sparks brand safety concerns marketers know all too well
July 18, 2025
Generative AI
‘Production is a big topic right now’: With AI moving beyond media, Publicis turns toward creative
July 18, 2025
Marketing on Platforms
Instagram offers a new guide to advertisers to convince them to try out its creator marketplace
July 17, 2025
Strategizing for the Future
Google’s YouTube overtures gain traction among marketers refocusing on brand investments
July 16, 2025
Generative AI
CMOs might be pushing ahead on AI, but lack of measurement’s holding them back
July 16, 2025
Generative AI
AI is reshaping Omnicom’s workflow. Its revenue model may be next
July 16, 2025
The Creator Economy
In Graphic Detail: Inside the state of the creator economy industrial complex
July 15, 2025
Generative AI
Shopify has quietly set boundaries for ‘buy-for-me’ AI bots on merchant sites
July 15, 2025
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