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Transparency brought down The Trade Desk’s Publicis deal but it may not be enough to win its other clients
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Strategizing for the Future
Lowe’s is fighting to prevent AI agent overload
March 26, 2026
Retail Media Rewritten
Reddit’s new shopping ads are a play for beauty brands’ business
March 26, 2026
Generative AI
Marketers shift growing shares of search spending to GEO
March 25, 2026
Marketing on Platforms
Philadelphia Cream Cheese pulls dollars from search – people aren’t Googling ‘cream cheese’
March 25, 2026
Marketing on Platforms
TikTok courts CMOs with first-ever Collective, as it targets bigger budgets
March 24, 2026
Brands in Culture
Amid competition for sponsors, top sports clubs are investing in social media operations
March 24, 2026
Navigating Economic Instability
Rising gas prices could be the straw that breaks consumer spending
March 24, 2026
Retail Revolution
Alibaba targets $100B in AI and cloud revenue over 5 years as its vision for the agentic era comes into focus
March 23, 2026
The Creator Economy
A year after Unilever, the ad-funded creator economy is still catching up to its own ambition
March 23, 2026
Member Exclusive
Future of Marketing Briefing: Agency operating systems face a differentiation problem
March 20, 2026
Navigating Economic Instability
Macy’s, Inc. is looking to leverage AI ahead of a cautious outlook for 2026
March 20, 2026
Brands in Culture
The real winners of March Madness? Brands that move fast on NIL deals
March 19, 2026
The Creator Economy
Brands turn niche news creators into a new earned media engine
March 19, 2026
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