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Omnicom CEO: ‘The marketplace hasn’t seen what the cost of this AI is’
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Marketing

Member Exclusive

D+ Research: Brands expand creator marketing strategies

Many are partnering with creators to help drive seasonal campaigns, support product launches and, in some cases, even help develop products

July 28, 2026

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    Lifestyle brand Stanley 1913 uses AI behind the scenes — but execs claim it won’t touch ad creative

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    TikTok’s Kat Marquez unpacks NBA and WNBA creator deal

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    As athletes embrace owned media properties, they’re pushing for more involved brand deals

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    How Bloom Nutrition is expanding internationally

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