‘Bring in the younger generations’: Inside Travelers’ influencer marketing strategy

‘More pressure’ to understand how people are shopping: How Clorox is evolving its DTC strategy

‘America’s most complicated Election Day yet’: Why some ad agencies are taking a new approach to time off to vote this year

‘See the brand in a different way’: Why Shapermint is planning to scale television advertising in November

‘Ignore all of the politics’: Confessions of a DTC exec on the continued uncertainty of TikTok

‘Wildly under-utilized’: What influencer marketing looks like for the 2020 election

‘Quickly turning on a dime’: How Cadillac steered its advertising through the coronavirus crisis

‘How much do we want to get screwed?’: Confessions of an agency exec on lack of payment due to coronavirus

‘Doubling down’: Inside the 49ers social and digital rush to replace lost in-stadium marketing dollars