Tim Peterson

Tim Peterson

WTF Series

WTF is ATSC 3.0?
Member Exclusive

‘The next shoe to drop’: Seeking transparency, buyers want to know the fees that SSPs charge publishers
Future of TV

‘Lot of issues’: For ad buyers, cable video-on-demand remains disappointing
The Programmatic Publisher

As programmatic ad revenue grows, publishers adapt sales team structures
Future of TV

Chive spins out new company for streaming content to bars, cruise ships and elsewhere
Future of TV

‘Advertisers think it’s just like buying digital’: Myths of connected TV advertising
Member Exclusive

‘Walled garden’: Roku is trying to control ads inside publishers’ connected-TV apps
Modern Newsroom

Quartz forms Quartz AI Studio with $250k grant from Knight Foundation
Member Exclusive

The Washington Post scrapped many programmatic tools to comply with GDPR
Future of TV

Facebook is shutting down its connected-TV ad network
Future of TV

SoulPancake is betting on a digital-to-TV-pilot strategy to gain a competitive edge
Member Exclusive

How TV networks are managing their ad businesses’ migration to connected TV
Brands in Culture

‘The cultural Super Bowl’: How ComplexCon tapped into the allure of streetwear culture

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