Tim Peterson

Tim Peterson

Digiday @ CES

CES Briefing: P&G’s Marc Pritchard is focused on cross-platform measurement
Future of TV

Turner is using AT&T’s subscriber data to sell targeted TV ads with Xandr
Digiday @ CES

CES Briefing: 5 topics that will dominate the week
Digiday @ CES

‘We didn’t have people screaming’: An oral history of MediaLink’s curated tour of the CES show floor
Member Exclusive

How Vox Media’s Verge Science is growing on YouTube
Digiday @ CES

Cannes in the Desert: Advertising, media execs head to CES for the industry’s annual kick-off
Marketing

Reddit plans to be a more proactive marketer in 2019
Member Exclusive

‘The linchpin to the future’: TV networks look to video ad servers to manage traditional-digital convergence
Future of TV

Comscore and Nielsen are racing to become the one true cross-platform measurement provider
Future of TV

5 things we learned about AT&T’s media and advertising business in 2018
Future of TV

GroupM’s Susan Schiekofer: ‘We need consistent measurement across platforms’
Future of TV

‘There is scale there’: Myths of addressable TV advertising
The Programmatic Publisher

Post Scripps acquisition, Discovery has returned to programmatic guaranteed ad sales

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