Publishing in the Platform Era
Audiences consume most of their content across their favorite platforms. The question for publishers is where to put their content — and how much of it to put there — as platforms come between them and their audiences.
The Guardian moves closer to being a reader-supported business as it launches new cooking app
The app is being used to provide a compelling offering which encourages readers to support the Guardian more financially, while also reaching new audiences.
July 22, 2024
