Publishing in the Platform Era

Audiences consume most of their content across their favorite platforms. The question for publishers is where to put their content — and how much of it to put there — as platforms come between them and their audiences.

Digiday+ Research deep dive: Publishers crack the code of making Instagram work for them

A Digiday+ Research survey found that things are heating up when it comes to publishers’ use of Instagram, and if things keep trending in the same direction it’s possible that Instagram could even surpass its sibling social media platform.