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Tim Peterson

Tim Peterson

Tim Peterson

  • Future of TV

    5 things we learned about AT&T’s media and advertising business in 2018

  • Future of TV

    GroupM’s Susan Schiekofer: ‘We need consistent measurement across platforms’

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    Future of TV

    ‘There is scale there’: Myths of addressable TV advertising

  • OpenAP
    The Programmatic Publisher

    Post Scripps acquisition, Discovery has returned to programmatic guaranteed ad sales

  • Amazon
    Future of TV

    ‘Very much about TV advertisers’: Amazon is ramping up its Fire TV ad pitch

  • The Programmatic Publisher

    ‘Variable fees’ complicate programmatic transparency push

  • The Programmatic Marketer

    Hulu turns on private marketplace as ad buyers see a recent abundance of supply

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    WTF Series

    WTF is ATSC 3.0?

  • Member Exclusive

    ‘The next shoe to drop’: Seeking transparency, buyers want to know the fees that SSPs charge publishers

  • OpenAP
    Future of TV

    ‘Lot of issues’: For ad buyers, cable video-on-demand remains disappointing

  • Stylist
    The Programmatic Publisher

    As programmatic ad revenue grows, publishers adapt sales team structures

  • Future of TV

    Chive spins out new company for streaming content to bars, cruise ships and elsewhere

  • Future of TV

    ‘Advertisers think it’s just like buying digital’: Myths of connected TV advertising

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