Experimental Channels
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Dentsu’s new Web3 readiness tool shines light on the tech’s potential to complement AI
May 26, 2023 • 4 min read -
Screenvision makes its upfront pitch as the more attentive alternative to TV
May 25, 2023 • 3 min read -
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Here are safeguards brands and agencies are tapping to prevent or mitigate AI fraud
May 19, 2023 • 6 min read -
Why some advertisers are reconsidering old school marketing channels
May 18, 2023 • 5 min read -
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Why Stagwell’s Mark Penn sees AR and AI as the biggest disruptors to the industry
April 28, 2023 • 4 min read -
How a major KFC franchisee is bolstering its marketing strategy with SMS
April 24, 2023 • 4 min read -
Agencies’ reignited AR, VR forays could create new ways to measure consumer engagement
April 19, 2023 • 4 min read -
TikTok sister app Lemon8 looks to creators to help it grow to the next level
April 13, 2023 • 5 min read -
Will National CineMedia’s bankruptcy drag cinema advertising down with it?
April 13, 2023 • 3 min read -
What marketers need to know about ByteDance-owned Lemon8 — and its link to TikTok
April 6, 2023 • 7 min read -
As AI attention builds, so does the tension with how to handle it
April 5, 2023 • 5 min read -
Stagwell’s AR platform signs Kansas City Royals to boost engagement for fans at games
April 5, 2023 • 3 min read