Experimental Channels

WTF is the fediverse?
With an increasingly fragmented social media landscape, Twitter’s decline, data privacy concerns and a huge creator economy, the promise of cross-platform communication has sparked curiosity.
14 hours ago • 5 min read
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Why virtual influencers have died off despite the AI boom that has a chokehold on the industry
August 31, 2023 • 6 min read -
As National CineMedia comes out of bankruptcy, cinema ad firms try to hold their ground
August 24, 2023 • 4 min read -
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Why brands like Nordstrom and Zappos are revisiting print marketing
August 16, 2023 • 4 min read -
Media Buying Briefing: Secondary sports like soccer get into the game for marketers, agencies
August 14, 2023 • 6 min read -
What Maybelline’s ‘faux OOH’ ads say about the future of advertising in augmented reality
August 11, 2023 • 5 min read -
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Fortune cookies, the Sphere and more: How advertisers are taking OOH beyond billboards
August 1, 2023 • 5 min read -
Are NFTs dead? How media agencies are framing the future of this blockchain tech
July 21, 2023 • 4 min read -
Slim Jim is using its Discord channel to build interest in NFTs, metaverse efforts
June 21, 2023 • 4 min read -
Cannes Briefing: TikTok, Netflix, others expand presence at Cannes
June 21, 2023 • 6 min read -
‘A gold rush moment’: Apple’s Vision Pro revives marketers’ AR ambitions
June 7, 2023 • 5 min read