Experimental Channels
As TikTok ban threatens stability in social media ecosystem, some brands settle into the fediverse
As the TikTok ban threatens the social media ecosystem, agency execs debate investing in the fediverse.
April 24, 2024 • 4 min read
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Screenvision study with Magna pushes hard on cinema’s ability to deliver attention
January 24, 2024 • 3 min read -
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How social-centric Gallery Media is taking on events, TikTok Shop and ever-changing algorithms
January 23, 2024 • 3 min read -
Alternative media tries to grab the spotlight, but the economy has other plans
December 22, 2023 • 5 min read -
Museum of Illusions takes OOH to a new dimension with 3D billboard
December 22, 2023 • 4 min read -
The Rundown: Threads finally takes a step toward the fediverse
December 15, 2023 • 6 min read -
Why the Detroit Lions chose direct-to-consumer distribution to diversify its advertising revenue
December 6, 2023 • 4 min read -
Will Threads be the link between marketers and the fediverse?
November 17, 2023 • 5 min read -
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Why Chobani’s new CMO Thomas Ranese is taking a tech-driven approach to CPG marketing
November 7, 2023 • 3 min read -
As Waze absorbs into Google’s maps unit, 4screen sees a chance to grab the in-car ad steering wheel
November 2, 2023 • 3 min read -
