Michael Bürgi

Michael Bürgi

Michael Bürgi

Member Exclusive

Media Buying Briefing: How Gale became the ‘tip of the spear’ for Stagwell Media Network’s growing agency roster
Life Beyond the Cookie

Tech firm touts new way to generate first-party data for agencies, publishers without privacy-compliance issues
Evolving Agencies

Indie agency Known beats out incumbents to land AMC Networks’ media business
Member Exclusive

Media Buying Briefing: Separating agency progress from posturing around carbon reduction and sustainability
Business of TV

Dentsu, Comscore partnership set to boost local TV measurement with advanced analytics
Strategizing for the Future

Ex-Deloitte and Merkle execs form a new consultancy targeting middle-market companies
Content & Commerce

As Walmart adds TikTok, Snap, Roku and others to its marketplace, GroupM evaluates the whole sector
The Programmatic Marketer

How attention metrics is wending its way into the programmatic process for clients like the NBA
Retail Revolution

Why McKinsey sees ‘commerce media’ as the go-to media and marketing investment channel of the future
Member Exclusive

Media Buying Briefing: How a VC vet hunts for tech startups with Martin Sorrell’s backing
Member Exclusive

Media Buying Briefing: Digital-only video players will struggle to get price increases in Q4
Business of TV

Finally, some details on Netflix’s ad-supported offering — but buyers are stunned at what they’re hearing
Content & Commerce

Media startup aims to capture a chunk of the aerospace industry

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