Michael Bürgi

Michael Bürgi

Michael Bürgi

Gaming & Esports

Enthusiast Gaming hires Nick Brien to refine the approach to marketers and agencies
Member Exclusive

Media Buying Briefing: Holding companies and attention metrics, a KPI or a currency?
Evolving Agencies

Stagwell folds YML into Code and Theory network to blend tech expertise with creative chops
Evolving Agencies

Agency holding company 2022 earnings healthier than expected as big brands continued to spend on marketing
Super Bowl

Advertisers can feel good about Super Bowl LVII’s ratings, even if viewers didn’t love every ad
Evolving Agencies

Dentsu’s podcast celebrating Black empowerment tries to do its part to fill the advertising inequity gap
Member Exclusive

Media Buying Briefing: How will independent agencies fare this year?
Marketing on Platforms

Tinuiti’s Q4 digital ads report shows soft pricing but promise for performance channels
Member Exclusive

Media Buying Briefing: Cinema advertising makes a play for more video ad dollars, but will buyers pay up?
Beyond Ads

How NFTs could evolve for brands — now that marketers know what they actually are
The Programmatic Marketer

How The Trade Desk went from media agency BFF to frenemy
Digiday+ Media Buying Briefing

Media Buying Briefing: Agencies focus on the practical rather than the theoretical at this year’s CES
Retail Revolution

Omnicom Media Group and Albertsons Media Collective partner on targeting and measuring CTV via The Trade Desk

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