Michael Bürgi

Michael Bürgi

Michael Bürgi

The Programmatic Marketer

Publicis and The Trade Desk settle their dispute, but tell no one why
Evolving Agencies

Mile Marker acquires Lift to enhance its creative and digital performance chops
Member Exclusive

Media Buying Briefing: The upfront has started to move, as sports leads the way again
Evolving Agencies

Overheard: Revisiting the K2 Report on media agency practices like rebates and principal media
Member Exclusive

Media Buying Briefing: Dentsu’s agentic ambitions and how it plays out in the upfronts
The Programmatic Marketer

Knower Tech hires Prebid’s Racic to helm a new data curation offering for buy and sell sides
Digiday+ Media Buying Briefing

Media Buying Briefing: What buyers expect out of this year’s upfront marketplace
Member Exclusive

Media Buying Briefing: Takeshi Sano is making the rounds for Dentsu — is it enough?
Evolving Agencies

Omnicom quietly moves Flywheel into the media group
Retail Revolution

Walmart’s expanded data offering to agencies and advertisers gets closer to self-serve
Strategizing for the Future

CMOs continue their uphill climb in the eyes of their CEOs: Boathouse study
Member Exclusive

Media Buying Briefing: Agencies turn creators into test labs for campaigns and product innovation
The Sports Marketing Playbook

Sports guidance to brands from three sources: Keep the fan top of mind and you might just win

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