Michael Bürgi

Michael Bürgi

Michael Bürgi

Retail Revolution

Walmart’s expanded data offering to agencies and advertisers gets closer to self-serve
Strategizing for the Future

CMOs continue their uphill climb in the eyes of their CEOs: Boathouse study
Member Exclusive

Media Buying Briefing: Agencies turn creators into test labs for campaigns and product innovation
The Sports Marketing Playbook

Sports guidance to brands from three sources: Keep the fan top of mind and you might just win
Member Exclusive

Media Buying Briefing: As Q1 results from a few holdcos show, the market’s not panicking, yet
Member Exclusive

Media Buying Briefing: What buyers got out of the NewFronts and expect to happen in the upfronts
Digiday @ Possible

Possible expands not only its area but also its marketer presence, aka ‘gold dust’
Member Exclusive

Media Buying Briefing: Instrument’s CEO on how agencies need to lead clients on AI
Member Exclusive

Media Buying Briefing: What will Meta’s and YouTube’s legal losses mean for the marketplace?
Member Exclusive

Media Buying Briefing: Horizon’s Bob Lord on the ways agencies have to adapt to survive today
Member Exclusive

Media Buying Briefing: Is ad marketplace uncertainty the new normal?
Member Exclusive

Media Buying Briefing: Overheard at DMBS Spring 2026: AI from the top to the bottom of agencies
Digiday Media Buying Summit

Omnicom Media North America CEO Ralph Pardo on integration and disintermediation

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