Michael Bürgi

Michael Bürgi

Senior Editor, Media Buying and Planning

Michael Bürgi

Senior Editor, Media Buying and Planning

Member Exclusive

Media Buying Briefing: How are the 2nd tier holdcos separating themselves from the Big Three?

12 hours ago
Evolving Agencies

How many people does it take to run an agency? According to Bad Mktg, just two if you’re using AI
Digiday @ Advertising Week

As agencies push agentic media future, execs work to ward off client rogue fears
Digiday @ Advertising Week

Omnicom Media and Rembrand partner to evolve in-content ad placements
Digiday @ Advertising Week

Omnicom Media digs into the reasons people avoid ads — and offers solutions for clients
Member Exclusive

Media Buying Briefing: With so much at stake, midterm election spending is insane
Brand Safety

As AI slop spreads, Pixability offers a way to root it out on YouTube
Member Exclusive

Media Buying Briefing: Stagwell’s chief AI officer explains why Palantir differentiates its data platform from competitors
Evolving Agencies

Talent firm 24 Seven consolidates the new business efforts of its three concentric agencies
Member Exclusive

Media Buying Briefing: Handicapping the fight to win over Coca-Cola’s North American media
Evolving Agencies

Why WPP isn’t the biggest casualty in the PepsiCo-Coca-Cola-Publicis shuffle
Member Exclusive

Media Buying Briefing: Linda Boff on the power of independent agencies, and the need for financial discipline
Evolving Agencies

Dentsu expands and consolidates its commerce and retail media offering under new leadership

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