Michael Bürgi

Michael Bürgi

Senior Editor, Media Buying and Planning

Michael Bürgi

Senior Editor, Media Buying and Planning

Digiday @ Cannes

Media Buying Briefing: Why influencer agencies are drawing attention at Cannes Lions
Digiday @ Cannes

Omnicom and Amazon Ads partner to connect audience data to browsing and shopping insights
Evolving Agencies

From music festivals to agency overhauls: Greg James is driving momentum at Havas Media Network North America
The Programmatic Marketer

Advertisers once again try to crack open the secret sauce of platforms, this time with a savvier touch
Brands in Culture

Omnicom’s Cannes strategy starts with purchase-path research showing just how much has changed
Navigating Economic Instability

Suddenly ad economy forecasts get rosier, but the biggest companies will benefit the most
Member Exclusive

Media Buying Briefing: CourtAvenue aims to be a pioneer in a new offering: AI AOR
Business of AI

How AI’s energy needs conflict with media agencies’ carbon reduction efforts
Navigating Economic Instability

Ad market braces for M&A surge
Future of Measurement

Rival cinema ad firms collaborate to make their data streams easier for media agencies to access
WTF Series

WTF is principal media?
Digiday+ Media Buying Briefing

Media Buying Briefing: How the upfront has changed over the last 30 years
Evolving Agencies

Transparency shift: CMOs navigate new norms in agency profit models

<
1
…
18
19
20
21
22
…
51
>