Digiday @ Advertising Week
Keep up to date with Digiday’s annual coverage of Advertising Week in New York.
Advertising Week Briefing: Marketers, agency execs were abuzz about generative AI, brand IP
As expected, AI was a major hot topic for marketers who can see the potential of it more than previous buzzy hype-cycle phenomenons.
October 20, 2023 • 6 min read
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Advertising Week Briefing: Marketers, agency execs were abuzz about generative AI, brand IP
October 20, 2023 • 6 min read
Advertising Week Briefing: Why publishers are the new brand ambassadors
October 18, 2023 • 5 min read
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Omnicom Media Group’s CASA efforts in CTV take a step forward with NBCU partnership
October 19, 2023 • 3 min read -
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Omnicom Media Group makes its bid to determine incrementality in retail media via its CASA effort
October 18, 2023 • 3 min read -
Advertising Week Briefing: Why publishers are the new brand ambassadors
October 18, 2023 • 5 min read -
Advertising Week Briefing: Why content creators are hopeful that AI will not replace them
October 17, 2023 • 4 min read -
Omnicom Media Group aligns with SSPs through its CASA initiative to fight fraud and MFA abuse
October 17, 2023 • 4 min read -
Omnicom Media Group tackles standards across the media spectrum, starting with social
October 16, 2023 • 4 min read -
Advertising Week Briefing: How AI is expected to dominate this year’s conference
October 16, 2023 • 4 min read -
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Advertising Week Briefing: When it comes to the metaverse, marketers focus on Web3 over gaming
October 20, 2022 • 4 min read -
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Advertising Week Briefing: Why marketers are using brevity to get Gen Z’s attention
October 18, 2022 • 4 min read