Michael Bürgi

Michael Bürgi

Senior Editor, Media Buying and Planning

Michael Bürgi

Senior Editor, Media Buying and Planning

Member Exclusive

Media Buying Briefing: The upfront season! Can’t live with ’em, can’t so easily change ’em
Member Exclusive

Media Buying Briefing: Media agency investment execs weigh in on Amazon’s ad-supported tier
Managing Through Crisis

Why several U.S. ad forecasts predict a better 2024, and not just because of political spending
The Sports Marketing Playbook

GroupM to double media spend on women’s sports
Member Exclusive

Media Buying Briefing: Why sports investment is a lot more complex than it used to be
Evolving Agencies

Assembly tightens up global, N. American roles to spur faster growth
Brands in Culture

With UTA, Michael Kassan skirmish, why do Hollywood and Madison Avenue make for strange bedfellows?
Media Product Strategies

National CineMedia to offer guarantees on business outcomes this upfront
Evolving Agencies

Attention firm Adelaide penetrates holding company media agencies with new tool
Evolving Agencies

As cookies fade, more agencies make bets on consumer research panels — and their first-party data
Digiday Media Buying Summit

Overheard at DMBS Spring 2024: problems and solutions to retain talent
Business of AI

IPG places ‘first-to-market’ bets with Adobe on latest generative AI tools
Evolving Agencies

Indie Traction re-emphasizes client service in a bid to rewrite what it means to be a media agency

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