Media Buying Briefing: How Instrument won Croc’s business in a day

Future of Marketing Briefing: Creator agencies are becoming entertainment studios — brands are footing the bill

Media Briefing: The case for and against markdown for AI bots

OpenAI turns on cost-per-click ads inside ChatGPT

‘Everything is coming down’: ChatGPT ads are getting cheaper

A closer look at OpenAI’s ads manager – and how much work it still needs

Why brands like Gap Inc. and Staples are inviting their employees to be creators

Companies are scrambling for creators. Turns out they already employ them.

Media Briefing: The case for and against markdown for AI bots

Markdown is becoming publishers’ latest AI optimization tactic, raising questions about the scraping tradeoff.

People Inc. CEO: We’re not turning off Google crawlers yet

People Inc. won’t cut off Google’s AI crawlers yet, citing its continued dependence on Google search traffic even as referrals decline.

OpenAI brings product carousels to ChatGPT ads

It builds on OpenAI’s product feed campaigns, bringing a Google Shopping-style carousel format to ChatGPT ahead of the Q4 holiday period.

Digiday+ Research: The 2026 guide to holiday marketing strategies, including A-Frame Brands, Mastercard and Ritual

Shoppers continue to grapple with higher prices and affordability, while brands face rising operating costs and increased pressure to prove their marketing dollars are delivering measurable returns. 

Inside the indie agencies founded by Omnicom and IPG’s former staffers

Thousands of media practitioners and creatives have left Omnicom since its merger with IPG. Some have already founded their own agencies.

Future of TV Briefing: Why Aéropostale is investing in creator-led episodic shows

This week’s Future of TV Briefing features a Q&A with Catalyst Brands evp and chief customer and marketing officer Marisa Thalberg about Aéropostale’s recent creator-led episodic series.

D+ Research: Marketers navigate a changing CTV landscape

As CTV matures, the streaming ad industry is entering a period of change.

Future of TV Briefing: FreeWheel adds show-level reporting to tackle streaming’s transparency problem

This week’s Future of TV Briefing looks at Comcast-owned FreeWheel enabling streaming ad sellers to directly pass show-level reporting to programmatic ad buyers.

Sony is scaling up its Playstation advertising ambitions

Sony Interactive Entertainment is assembling a global sales team to monetize Playstation through ads.

The Rundown: Google’s legal woes with ad tech rivals

Teads files suit against Google’s ad tech suite, warns investors of potential retaliation, as industry awaits a looming remedies ruling in Google’s antitrust trial.

Ad Tech Briefing: Q2’s Big Tech earnings, small-scale concessions, and frustrated dealmakers

PE eagerly looms, but despite appetite, stats show dealmaking is flat.

D+ Research: Marketers hesitate to adopt AI for influencer and CTV marketing

Digiday+ Research: The marketers’ 2026 guide to creator marketing, including Duolingo, Ulta and YouTube

D+ Research: Marketers embrace AI for social and retail media, but show skepticism in AI ad buying

Stagwell’s Curate launch puts agencies’ ad tech ambitions in focus

WTF is the IAB’s Redefining Media Types standard?

As AI automates media work, Omnicom Media is rethinking the agency business model

Digiday+ Research: Marketers optimize GEO strategies amid the effects of zero-click search

Digiday+ Research: Marketers’ AI use rises, but tech skills stall

Digiday+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption

Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace

This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.

Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront

Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.

How advertisers are measuring true incrementality on CTV

CTV is growing fast, but many advertisers are still measuring it the wrong way, or not measuring it at all.  Last-touch attribution was built for a click-based world, and CTV operates differently. When the measurement doesn’t fit the channel, campaigns that are working get defunded and campaigns that aren’t get scaled. Budgets stay capped — […]