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7 spots left to attend:

Join us Oct. 26-28 in Newport Beach for the Digiday Media Buying Summit

SECURE YOUR SEAT

Digiday+ Media Buying Briefing

The Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET.

Digiday+ Media Buying Briefing

Media Buying Briefing: Synthetic audience adoption by agencies and clients takes off

Agencies like Goodway Group are incorporating synthetic data stacks into media planning, while clients use the tech for product design and creative strategy.

October 12, 2026

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Media Buying Briefing: How the holding companies are taking differing approaches to rolling out gen AI

February 5, 2024

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Media Buying Briefing: Here are five media agency trends to watch in 2024

December 18, 2023

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Media Buying Briefing: A look at data standardization as generative AI and privacy landscape changes

October 23, 2023

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Media Buying Briefing: With so much at stake, midterm election spending is insane

October 5, 2026
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Media Buying Briefing: Stagwell’s chief AI officer explains why Palantir differentiates its data platform from competitors

September 28, 2026
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Making the case for purchase and intent data in programmatic
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Media Buying Briefing: Handicapping the fight to win over Coca-Cola’s North American media

September 21, 2026
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Media Buying Briefing: How Publicis keeps winning clients without pitches

September 14, 2026
Member Exclusive

Media Buying Briefing: Back-to-school brand spending on TikTok rises

September 7, 2026
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Media Buying Briefing: Linda Boff on the power of independent agencies, and the need for financial discipline

August 31, 2026
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Media Buying Briefing: Legal woes can hurt a holdco, but will it matter to clients?

August 24, 2026
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Media Buying Briefing: How ‘outcomes’ has become the latest term to be overused

August 17, 2026
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Media Buying Briefing: How Instrument won Croc’s business in a day

August 10, 2026
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Media Buying Briefing: The latest lures holding companies are using to grow principal media

August 3, 2026
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Media Buying Briefing: Why Omnicom merged Mediahub and Hearts & Science

July 27, 2026
Member Exclusive

Media Buying Briefing: China remains a tough market for holding companies to figure out

July 20, 2026

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