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AI screenings, budget cuts, and burnout: What’s really behind advertising’s hiring disconnect

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Digiday+ Media Buying Briefing

The Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET.

Member Exclusive

Media Buying Briefing: Upfront sports is getting the job done – but it’s not helping the rest of the market move

The rest of the upfront marketplace, historically dominated by selling entertainment content rather than sports, is slow to build any momentum.

June 9, 2025

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Agency execs expect sports to push the upfront’s pace, pricing with up to double-digit spending increases

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Media Buying Briefing: How the holding companies are taking differing approaches to rolling out gen AI

February 5, 2024

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Media Buying Briefing: Here are five media agency trends to watch in 2024

December 18, 2023

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Media Buying Briefing: A look at data standardization as generative AI and privacy landscape changes

October 23, 2023

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Media Buying Briefing: What does WPP Media’s course change actually mean for advertisers?

June 2, 2025
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Media Buying Briefing: Mediaplus carves a personal, data-driven niche among boutique shops

May 26, 2025
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WTF is sell-side decisioning? | How SSPs are making programmatic more valuable and efficient
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Media Buying Briefing: In this year’s upfront, sports is playing offense, defense and referee

May 19, 2025
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Media Buying Briefing: Buyers to weigh the flexibility of digital with the Upfront’s legacy scale

May 12, 2025
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Media Buying Briefing: Google’s CTV updates show how the DSP arms race is accelerating

May 5, 2025
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Media Buying Briefing: Millennial parents and their Gen Alpha kids are upending consumption habits: Horizon study

April 28, 2025
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Media Buying Briefing: How Brandtech Group is keeping up with the Joneses in generative AI

April 21, 2025
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Media Buying Briefing: Can principal media actually become the hero (for some) in upfront negotiations?

April 14, 2025
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Media Buying Briefing: What’s going on with the holding companies in India?

April 8, 2025
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Media Buying Briefing: Auto marketers aren’t slowing ad spend in face of tariff tension

March 31, 2025
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Media Buying Briefing: Overheard at Digiday’s Media Buying Summit

March 24, 2025
Digiday+ Media Buying Briefing

Media Buying Briefing: Havas’ cookieless solution has become key link in its operating model

March 17, 2025

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