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Who owns the creative brief? Brands and creators are renegotiating the relationship

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Digiday+ Media Buying Briefing

The Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET.

Member Exclusive

Media Buying Briefing: The latest lures holding companies are using to grow principal media

As holdcos rush to equip themselves with AI tools and services, they still haven’t figured out how to sell them. Meantime, principal media has become a major source of profit margin.

6 hours ago

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Media Buying Briefing: Debating the pros and cons of principal media
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Featured

Member Exclusive

Media Buying Briefing: How the holding companies are taking differing approaches to rolling out gen AI

February 5, 2024

Member Exclusive

Media Buying Briefing: Here are five media agency trends to watch in 2024

December 18, 2023

Member Exclusive

Media Buying Briefing: A look at data standardization as generative AI and privacy landscape changes

October 23, 2023

Member Exclusive

Media Buying Briefing: Why Omnicom merged Mediahub and Hearts & Science

July 27, 2026
Member Exclusive

Media Buying Briefing: China remains a tough market for holding companies to figure out

July 20, 2026
Sponsored

‘They haven’t been given the receipts’: Why one brand is auditing its DSPs for greater transparency
Member Exclusive

Media Buying Briefing: How Mediasense and other consultancies are girding for a busy second-half

July 13, 2026
Member Exclusive

Media Buying Briefing: It’s a world party at the World Cup, unless you’re looking to get in now

July 6, 2026
Digiday @ Cannes

Media Buying Briefing: How Sport Beach became a big Cannes Lions destination — and a business

June 22, 2026
Member Exclusive

Media Buying Briefing: Breaking down Coca-Cola’s campaign blitz with an eye toward its review

June 15, 2026
Member Exclusive

Media Buying Briefing: The upfront has started to move, as sports leads the way again

June 8, 2026
Member Exclusive

Media Buying Briefing: Dentsu’s agentic ambitions and how it plays out in the upfronts

June 1, 2026
Member Exclusive

Media Buying Briefing: Production and media squeeze lead brands to run campaigns for longer

May 25, 2026
Digiday+ Media Buying Briefing

Media Buying Briefing: What buyers expect out of this year’s upfront marketplace

May 18, 2026
Member Exclusive

Media Buying Briefing: Takeshi Sano is making the rounds for Dentsu — is it enough?

May 11, 2026
Member Exclusive

Media Buying Briefing: Rival trade bodies emerge to contend programmatic’s future

May 4, 2026

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