Digiday+ Media Buying Briefing
The Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET.
Media Buying Briefing: Here are five areas affecting agencies we’ll discuss at the Media Buying Summit
The Summit offers a chance to share insights and knowledge around the media agency business, which is doing its best to adapt to tectonic change in the media business.
7 hours ago • 7 min read
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Media Buying Briefing: IPG shores up its data intelligence offerings in big and small ways
September 25, 2023 • 6 min read -
Media Buying Briefing: Agencies’ views for and against bid shading
September 18, 2023 • 8 min read -
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Media Buying Briefing: Assembly wins aided by Stagwell’s Brand Performance Group
September 11, 2023 • 7 min read -
Media Buying Briefing: Are AI chatbots going to power agency operations and client services in the future?
September 4, 2023 • 7 min read -
Media Buying Briefing: Is Q4 scatter in video going to be tight for the first time since the pandemic?
August 28, 2023 • 6 min read -
Media Buying Briefing: Agencies expand their DEI goals and offer their expertise to clients
August 21, 2023 • 7 min read -
Media Buying Briefing: Secondary sports like soccer get into the game for marketers, agencies
August 14, 2023 • 6 min read -
Media Buying Briefing: Here’s how independent agencies are using marketing mix modeling
August 7, 2023 • 7 min read -
Media Buying Briefing: Here’s how the holdcos’ commerce/retail media offerings stack up
July 24, 2023 • 7 min read -
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Media Buying Briefing: Buyers ask for, and get, pricing rollbacks in the upfront
July 10, 2023 • 6 min read -
Media Buying Briefing: As Cannes Lions fades from memory, its problems and potential stay put
June 26, 2023 • 6 min read