Digiday+ Media Buying Briefing
The Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET.
Media Buying Briefing: How influencer agencies are adapting to TikTok’s SEO incentives
Agencies and influencers are increasingly focusing on search content strategies as TikTok recently launched a new monetization program to reward content matching popular searches – but experts warn that brand safety and authenticity could get tarnished if they do not strike the right balance.
April 15, 2024 • 7 min read
Featured
Media Buying Briefing: How the holding companies are taking differing approaches to rolling out gen AI
February 5, 2024 • 7 min read
Media Buying Briefing: Here are five media agency trends to watch in 2024
December 18, 2023 • 6 min read
Media Buying Briefing: A look at data standardization as generative AI and privacy landscape changes
October 23, 2023 • 8 min read
-
Media Buying Briefing: The upfront season! Can’t live with ’em, can’t so easily change ’em
April 8, 2024 • 6 min read -
Media Buying Briefing: Media agency investment execs weigh in on Amazon’s ad-supported tier
April 1, 2024 • 6 min read -
-
Media Buying Briefing: Why sports investment is a lot more complex than it used to be
March 25, 2024 • 7 min read -
Media Buying Briefing: Influencer agencies prep worst-case scenarios if TikTok gets banned
March 18, 2024 • 6 min read -
Media Buying Briefing: How agencies are holding themselves accountable to DEI initiatives
March 11, 2024 • 7 min read -
Media Buying Briefing: Influencer marketing looks to grow with AI avatars and shoppable content
March 4, 2024 • 6 min read -
Media Buying Briefing: Topics we’ll tackle at the Media Buying Summit next week
February 26, 2024 • 6 min read -
Media Buying Briefing: Agencies’ AI efforts lead to aliens and Whoppers
February 19, 2024 • 8 min read -
Media Buying Briefing: What holding companies’ 2023 earnings (so far) tell us about their future
February 12, 2024 • 6 min read -
Media Buying Briefing: How the holding companies are taking differing approaches to rolling out gen AI
February 5, 2024 • 7 min read -
Media Buying Briefing: Exploring the many ways creative and media are coming back together
January 22, 2024 • 7 min read -
Media Buying Briefing: Agency news and takeaways from CES 2024
January 15, 2024 • 7 min read