How brands are evaluating affiliate marketing and stopping budget leakage

Under growing pressure to prove marketing performance, many brands are taking a closer look at whether affiliate marketing is delivering the incremental growth it promises. 

Affiliate marketing credits whoever owns the final link before the transaction — even as brands invest in awareness, content, influencers and media to create demand before the actual purchase. For online fashion outlet Otrium, auditing its affiliate program uncovered nearly 5,000 suspicious transactions, preventing €40,842 in commission leakage in only 3 months.  

It’s table stakes for marketing leaders to know which partners are creating incremental sales, not just driving demand that brands would have captured regardless. Read this case study from Bluepear to learn:

• How standard attribution models obscure affiliate marketing’s hidden costs
• Why independent measurement is essential for evaluating incremental growth
• How Otrium identified unauthorized brand bidding and improved its bottom line

Partner insights from Bluepear, recognized by G2 as a Leader in Brand Protection and High Performer in E-Commerce