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2886 Results for ‘metrics’

WTF Series

WTF are traffic acquisition costs?

September 16, 2022
Sponsored

How brands are improving audience strategies for advanced TV

July 26, 2022
Sponsored

How marketers are navigating new industry shifts

June 29, 2022
Brands in Culture

Ocean Media’s Jay Langan on how data fueled this independent agency’s long-term strategy

August 19, 2022
Beyond Ads

BDG’s comedy content studio attracts ad dollars to its parenting vertical

July 26, 2022
Subscriptions

Why news publishers are using non-news content to hook readers and turn them into subscribers

February 23, 2022
The Creator Economy

‘We anticipate this percentage will increase’: QuickBooks will allocate more fees to LGBTQ+ influencers

June 29, 2022
Member Exclusive

Media Buying Briefing: How TikTok agencies work — and why they don’t fear a U.S. ban of the app

April 10, 2023
Member Exclusive

Media Buying Briefing: Court Avenue’s Kenny Tomlin explains how the network will grow in a recession

July 4, 2022
Brand Safety

How agencies adapt as bots evolve

September 27, 2022
Member Exclusive

Media Buying Briefing: Where media agencies will focus their energies this year

January 2, 2023
Agency Culture

‘Equity is at the core of everything we do’: Black-owned agency founder on relaunching amid advertising’s lagging diversity stats

July 28, 2022
Future of TV

How publishers like ESPN are assessing their TikTok videos’ performance

November 29, 2021

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