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    2886 Results for ‘metrics’
  • Member Exclusive

    Media Briefing: Web publishers confront cookie-related measurement shakeup — and cross-screen measurement opportunity

    February 3, 2022
  • The lead image shows a robot with multiple arms holding up shopping bags.
    Navigating Economic Instability

    Global economic crisis sparks reappraisal of online ad spending by brand marketers

    August 2, 2022
  • Sponsored

    How five engagement trends in 2021 are changing publisher’s plans for 2022

    November 18, 2021
  • The Programmatic Marketer

    How one startup hopes to decentralize ad exchanges to benefit publishers and agencies

    September 6, 2022
  • Member Exclusive

    Media Briefing: Why media buyers keep pressing publishers for third-party verification

    March 9, 2023
  • The header image features a person watching a Facebook logo float across a smartphone screen.
    Marketing on Platforms

    ‘Still command a lot of time’: Why DTC brand Omaha Steaks remains bullish on Facebook and Instagram advertising

    February 9, 2022
  • revenue diversification
    Beyond Ads

    In Graphic Detail: CMOs have long journeys ahead in transforming their businesses

    March 10, 2022
  • The header image shows three illustrated depictions of TV and digital streaming.
    Member Exclusive

    Future of TV Briefing: 5 questions about the future of TV in 2023

    January 4, 2023
  • Member Exclusive

    Future of TV Briefing: Where YouTube Shorts stands among advertisers on eve of creator monetization program’s launch

    February 1, 2023
  • money creation
    Future of Measurement

    ‘The opportunity for attention’: Metrics firm Adelaide draws investment from bigwig media backers

    July 16, 2021
  • The header image is an illustration of the Meta or Facebook and Instagram icons atop a pile of gold coins.
    Marketing on Platforms

    Adland’s verdict on the exit of Meta COO Sheryl Sandberg: ‘She hung on for longer than many expected’

    June 2, 2022
  • The feature image is an illustration of a cookie woman.
    Life Beyond the Cookie

    Making sense of targeting without third-party cookies

    August 25, 2022
  • A couple sitting in a home with a magnifying glass circling
    The Programmatic Marketer

    ‘It changed the way people perceived digital advertising’: Advertisers reflect on iOS 14 changes a year later

    April 28, 2022
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