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2886
Results for ‘metrics’
Member Exclusive
Media Briefing: Web publishers confront cookie-related measurement shakeup — and cross-screen measurement opportunity
February 3, 2022
Navigating Economic Instability
Global economic crisis sparks reappraisal of online ad spending by brand marketers
August 2, 2022
Sponsored
How five engagement trends in 2021 are changing publisher’s plans for 2022
November 18, 2021
The Programmatic Marketer
How one startup hopes to decentralize ad exchanges to benefit publishers and agencies
September 6, 2022
Member Exclusive
Media Briefing: Why media buyers keep pressing publishers for third-party verification
March 9, 2023
Marketing on Platforms
‘Still command a lot of time’: Why DTC brand Omaha Steaks remains bullish on Facebook and Instagram advertising
February 9, 2022
Beyond Ads
In Graphic Detail: CMOs have long journeys ahead in transforming their businesses
March 10, 2022
Member Exclusive
Future of TV Briefing: 5 questions about the future of TV in 2023
January 4, 2023
Member Exclusive
Future of TV Briefing: Where YouTube Shorts stands among advertisers on eve of creator monetization program’s launch
February 1, 2023
Future of Measurement
‘The opportunity for attention’: Metrics firm Adelaide draws investment from bigwig media backers
July 16, 2021
Marketing on Platforms
Adland’s verdict on the exit of Meta COO Sheryl Sandberg: ‘She hung on for longer than many expected’
June 2, 2022
Life Beyond the Cookie
Making sense of targeting without third-party cookies
August 25, 2022
The Programmatic Marketer
‘It changed the way people perceived digital advertising’: Advertisers reflect on iOS 14 changes a year later
April 28, 2022
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