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‘Away from tactical media buying’: Advertisers shifting in-housing efforts in to gain more ad spend control

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Life Beyond the Cookie
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Brand Safety

Brand Safety

Advertisers say they’re still uneasy about Twitter after talking with Elon Musk

November 3, 2022
Brand Safety

How agencies adapt as bots evolve

September 27, 2022
Sponsored

Why cookie deprecation is deflating performance and inflating costs for advertisers
Brand Safety

How The Independent is getting brands on board to advertise against breaking news

September 26, 2022
Brand Safety

ANA creates an educational program to target online hate speech

September 1, 2022
Brand Safety

‘A key impediment’: Brand safety tech continues to divide advertisers into haves and have-nots

August 15, 2022
Brand Safety

How Dentsu’s new global brand assurance chief uses ‘radical collaboration’ to tackle responsibility and suitability

July 19, 2022
Brand Safety

A global collective of ad execs has launched an open-source resource to help brands support quality journalism

June 21, 2022
Member Exclusive

Marketing Briefing: As brands and agencies pull out of Russia, ripple effects of the Ukraine invasion continue in the ad world

March 8, 2022
Brand Safety

In the age of ad tech mergers, IAS is prioritizing trust as it ads CTV sales to its business model

February 22, 2022
Brand Safety

Twitter leads the third Media Responsibility Index, as Mediabrands/MAGNA mulls expanding beyond just social media

February 2, 2022
Brand Safety

The ‘reliability and quality’ of news content plays a significant role in achieving brand safety, new study finds

November 3, 2021
Brand Safety

Omnicom Media Group signs onto Disney’s new clean-room offering as it also launches a brand purpose initiative

October 21, 2021
Member Exclusive

Case Study: How Dentsu is pushing advertisers to embrace brand integrity

October 20, 2021

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