Brand Safety
X’s latest brand safety snafu keeps advertisers at bay
For all X has done to try and make advertisers believe it’s a platform that’s safe for brands, advertisers remain unconvinced, and the latest headlines don’t help.
April 26, 2024 • 5 min read
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Inside X’s latest efforts to make advertisers believe it’s a platform that’s safe for brands
April 8, 2024 • 6 min read -
Newsguard debuts new automation tools for tracking election-related misinformation
March 1, 2024 • 4 min read -
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Never heard of Adfidence? You might soon if you have brand safety concerns
February 7, 2024 • 4 min read -
Google’s Search Partner network comes under fire in research underlining brand safety vulnerabilities
November 28, 2023 • 6 min read -
Brand safety concerns mount as X (formerly Twitter) pulls out of MRC audit
November 20, 2023 • 5 min read -
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Omnicom Media Group tackles standards across the media spectrum, starting with social
October 16, 2023 • 4 min read -
The Independent’s Blair Tapper & Thomson Reuters’ Josef Najm are trying to break down advertisers’ news blocks
September 26, 2023 • 3 min read -
Why the pivot to brand suitability never happened for this publisher
September 19, 2023 • 6 min read -
Google says it’s time for ‘dialogue’ with the industry following controversial report on YouTube ads
September 13, 2023 • 3 min read -
SiriusXM creates a podcasting brand safety and suitability tool for advertisers
September 7, 2023 • 3 min read -
The week that was in AI: the latest in creating, using and regulating generative AI
August 25, 2023 • 4 min read