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Results for ‘metrics’
Member Exclusive
Marketing Briefing: Marketers seek more performance marketing given the economic uncertainty
August 23, 2022
Sponsored
Report: Tactics for business stakeholders in shaping the user experience in 2022
January 10, 2022
WTF Series
WTF is marketing mix modeling?
March 7, 2022
Sponsored
How contextual advertising can drive trust and profits for publishers
February 7, 2022
Business of TV
A Q&A with Google’s Tim Craycroft about YouTube’s upfront pitch and ad product plans
May 17, 2022
Member Exclusive
Media Buying Briefing: How indie Exverus grew its clients and programmatic practice to behave more like a big shop
March 21, 2022
Gaming & Esports
Why Ralph Lauren — the man and the company — is already in the metaverse
December 8, 2021
Content & Commerce
How publishers are future proofing their commerce offerings for post-pandemic consumers
May 20, 2022
Sponsored
The path to precision: How marketers are enhancing measurement through CTV
November 24, 2021
Sponsored
How marketers are unlocking audiences across linear and connected TV
December 20, 2021
Subscriptions
Why The Telegraph thinks retiring some newsletters will actually help grow subscriptions
October 13, 2021
The Programmatic Marketer
Caught between resignation and resistance, ad industry grapples with the prevalence of ‘made-for-advertising’ sites
July 25, 2022
Member Exclusive
Future of TV Briefing: TV advertisers have cut back on this year’s upfront deals
September 28, 2022
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