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    2886 Results for ‘metrics’
  • Illustration of a person riding a bike with dollar signs on the wheel spokes.
    Member Exclusive

    Marketing Briefing: Marketers seek more performance marketing given the economic uncertainty

    August 23, 2022
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    Report: Tactics for business stakeholders in shaping the user experience in 2022

    January 10, 2022
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    WTF Series

    WTF is marketing mix modeling?

    March 7, 2022
  • Sponsored

    How contextual advertising can drive trust and profits for publishers

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  • Business of TV

    A Q&A with Google’s Tim Craycroft about YouTube’s upfront pitch and ad product plans

    May 17, 2022
  • The header image shows an illustration of a group of people building.
    Member Exclusive

    Media Buying Briefing: How indie Exverus grew its clients and programmatic practice to behave more like a big shop

    March 21, 2022
  • Gaming & Esports

    Why Ralph Lauren — the man and the company — is already in the metaverse

    December 8, 2021
  • Illustration of two people shopping online.
    Content & Commerce

    How publishers are future proofing their commerce offerings for post-pandemic consumers

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    The path to precision: How marketers are enhancing measurement through CTV

    November 24, 2021
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    How marketers are unlocking audiences across linear and connected TV

    December 20, 2021
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    Why The Telegraph thinks retiring some newsletters will actually help grow subscriptions

    October 13, 2021
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    The Programmatic Marketer

    Caught between resignation and resistance, ad industry grapples with the prevalence of ‘made-for-advertising’ sites

    July 25, 2022
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    Member Exclusive

    Future of TV Briefing: TV advertisers have cut back on this year’s upfront deals

    September 28, 2022
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