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    2886 Results for ‘metrics’
  • ITV
    Member Exclusive

    Future of TV Briefing: TV advertising’s measurement landscape remains in a state of upheaval

    September 14, 2022
  • a box opening that says happy holidays
    Member Exclusive

    Marketing Briefing: Meta continues to scoop up Black Friday and Cyber Monday ad budgets but TikTok tests are happening

    November 22, 2022
  • Member Exclusive

    CMO Strategies: How marketers’ social platform budgets stack up — from Instagram to TikTok

    June 6, 2023
  • The header image features an open laptop with an envelope on the screen and an alert bubble signaling a new email.
    Member Exclusive

    Media Briefing: How newsletters publishers are dealing with a destabilized ad landscape

    June 16, 2022
  • Sponsored

    Why CTV advertising will look different in 2023

    September 22, 2022
  • Audio Anywhere

    Apple, Spotify podcast feeds pose challenges for growing subscriptions

    October 7, 2022
  • Navigating Economic Instability

    As economic uncertainty continues, marketers are watching consumer behavior, looking to experiment

    October 24, 2022
  • illustration of a girl balancing spinning coins on a tightrope
    Member Exclusive

    Marketing Briefing: Will Coinbase’s Super Bowl QR code stunt make marketers rethink their ROI metrics for the big game?

    February 15, 2022
  • tiktok
    Marketing on Platforms

    Magna research: The do’s and don’ts of native and repurposed advertising on TikTok

    August 10, 2022
  • Illustration of two people in a meeting.
    Future of Measurement

    A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers

    September 30, 2021
  • The feature image shows an illustration of a man and a woman with thought bubbles—one with a set of demographic data and the other showing a coin.
    Future of Measurement

    ‘The beginning of a trend’: Performance metrics begin creeping into different parts of publishers’ ad deals

    November 22, 2021
  • Sponsored

    How omnichannel marketers are creating seamless customer experiences

    August 30, 2022
  • Social Fragmentation

    How social fragmentation is creating more opportunities for advertisers

    March 7, 2023
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