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How USA Today Co. is trying to beat AI Overviews on World Cup news
Media
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Future of TV
Special Projects
Digiday+ Research
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2886
Results for ‘metrics’
Member Exclusive
Future of TV Briefing: TV advertising’s measurement landscape remains in a state of upheaval
September 14, 2022
Member Exclusive
Marketing Briefing: Meta continues to scoop up Black Friday and Cyber Monday ad budgets but TikTok tests are happening
November 22, 2022
Member Exclusive
CMO Strategies: How marketers’ social platform budgets stack up — from Instagram to TikTok
June 6, 2023
Member Exclusive
Media Briefing: How newsletters publishers are dealing with a destabilized ad landscape
June 16, 2022
Sponsored
Why CTV advertising will look different in 2023
September 22, 2022
Audio Anywhere
Apple, Spotify podcast feeds pose challenges for growing subscriptions
October 7, 2022
Navigating Economic Instability
As economic uncertainty continues, marketers are watching consumer behavior, looking to experiment
October 24, 2022
Member Exclusive
Marketing Briefing: Will Coinbase’s Super Bowl QR code stunt make marketers rethink their ROI metrics for the big game?
February 15, 2022
Marketing on Platforms
Magna research: The do’s and don’ts of native and repurposed advertising on TikTok
August 10, 2022
Future of Measurement
A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers
September 30, 2021
Future of Measurement
‘The beginning of a trend’: Performance metrics begin creeping into different parts of publishers’ ad deals
November 22, 2021
Sponsored
How omnichannel marketers are creating seamless customer experiences
August 30, 2022
Social Fragmentation
How social fragmentation is creating more opportunities for advertisers
March 7, 2023
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