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2561 Results for ‘global creative’

Member Exclusive

Marketing Briefing: Why companies need to consider long-term brand health amid DE&I pullback

September 10, 2024
Strategizing for the Future

How agencies are tackling growing sports media fragmentation

February 23, 2024
Future of Measurement

How animated creative ad formats could yield stronger attention, recall metrics

June 30, 2023
Business of AI

TV networks embrace AI at the upfront to improve audience targeting and commerce

May 17, 2024
Digiday @ Advertising Week

Advertising Week Briefing: How AI is expected to dominate this year’s conference

October 16, 2023
Member Exclusive

Media Buying Briefing: A look at data standardization as generative AI and privacy landscape changes

October 23, 2023
Strategizing for the Future

National CineMedia to offer guarantees on business outcomes this upfront

March 13, 2024
Brands in Culture

Why Barbie fever may inspire the future of marketing movies

July 26, 2023
Evolving Agencies

Why media agencies remain the cornerstone of holding group profitability

October 31, 2023
The 2024 Notebook

With Gen Z all about the group chat now, here’s how marketers are adapting

January 2, 2024
Evolving Agencies

Why Frito-Lay’s vp of creative rejects ‘us against them’ rhetoric in in-housing trend

August 25, 2023
Marketing on Platforms

Snap’s new president of Americas and global partnerships talks returning to revenue growth after a rocky 2023

November 15, 2023
Digiday @ Cannes

‘Agencies are behind clients’: David Jones on The Brandtech Group’s plan for generative AI

June 20, 2024

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