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In Graphic Detail: Why OpenAI’s ad business is still a work in progress
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2444
Results for ‘global creative’
Business of TV
Ad-tech firms and political agencies prepare for another year of spending heavily on CTV
October 27, 2023
The Creator Economy
How media agencies are tightening brand safety and transparency measures as influencers tap AI
May 12, 2023
Member Exclusive
Media Buying Briefing: Reddit expands outreach to independent agencies as its ad revenue rises
April 17, 2023
The Creator Economy
What Shein’s misstep means for the influencer marketing industry
June 30, 2023
Beyond Ads
Here are safeguards brands and agencies are tapping to prevent or mitigate AI fraud
May 19, 2023
Digiday @ Cannes
Omnicom wraps Cannes deals with Criteo and InfoSum data partnership
June 22, 2023
Looking Back/Ahead to 2024
Platform winners and losers of 2023
December 29, 2023
Member Exclusive
Media Buying Briefing: How ChatGPT and creators will transform media agency AI strategies
April 24, 2023
Business of TV
TikTok, Meta, Vevo announce new ad products and planning tools on NewFronts’ final day
May 5, 2023
Marketing on Platforms
Reddit looks to build out sales efforts, ad offerings ahead of IPO
March 6, 2024
Marketing on Platforms
Google, Meta and large media agencies Havas, Horizon are increasingly focused on, and investing in, AI-powered advertising
February 6, 2023
Digiday Awards
Hearts & Science, Canidae and Levi’s are Digiday’s Media Buying and Planning Awards winners in 2023
April 18, 2023
Member Exclusive
Media Buying Briefing: Holding companies and attention metrics, a KPI or a currency?
February 27, 2023
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