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2422 Results for ‘global creative’

Marketing on Platforms

Google, Meta and large media agencies Havas, Horizon are increasingly focused on, and investing in, AI-powered advertising

February 6, 2023
Member Exclusive

Media Buying Briefing: Holding companies and attention metrics, a KPI or a currency?

February 27, 2023
Digiday Awards

Hearts & Science, Canidae and Levi’s are Digiday’s Media Buying and Planning Awards winners in 2023

April 18, 2023
Gaming & Esports

Why Misfits is rebranding to pivot away from competitive gaming

June 20, 2023
Marketing on Platforms

Can Meta remain the ‘holy grail of paid advertising’ with challenges, challengers and Advantage+?

June 8, 2023
Agency Culture

How agencies are shaping the future of DEI beyond their own walls

March 27, 2023
Marketing on Platforms

TikTok’s growth has brands like The Athlete’s Foot seeking TikTok agencies

August 28, 2023
Marketing on Platforms

Reddit looks to build out sales efforts, ad offerings ahead of IPO

March 6, 2024
Evolving Agencies

How much content is too much? Agencies are starting to ask that question

June 2, 2023
Member Exclusive

Future of TV Briefing: A Q&A with Colin and Samir’s Samir Chaudry on the state of the creator economy

February 21, 2024
Member Exclusive

Media Buying Briefing: Rebundling takes on differing forms, driven by consumer and media changes

October 24, 2022
Social Fragmentation

Inside the cost of social fragmentation

March 8, 2023
Member Exclusive

Media Buying Briefing: How Traction evolved into a marketing accelerator, and what that means

March 27, 2023

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