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2538 Results for ‘global creative’

Evolving Agencies

Why Frito-Lay’s vp of creative rejects ‘us against them’ rhetoric in in-housing trend

August 25, 2023
The 2024 Notebook

With Gen Z all about the group chat now, here’s how marketers are adapting

January 2, 2024
Marketing on Platforms

Snap’s new president of Americas and global partnerships talks returning to revenue growth after a rocky 2023

November 15, 2023
Future of Measurement

As more brands use generative AI to create social content, agencies are changing how they measure its success

October 26, 2023
Español

Los Agentes Latinos del Cambio: el verdadero poder del marketing está en la diversidad de sus estrategas

December 11, 2023
Sponsored

What industry experts at LiveRamp predict 2024 has in store for marketers

January 17, 2024
Sponsored

Why AI, revenue diversification and ad spend are the defining 2024 trends for media companies

December 5, 2023
Digiday @ CES

AI Briefing: How a media agency built a robotic alien to show off its generative AI tools

January 22, 2024
Agency Culture

Stagwell Marketing Cloud appoints Elspeth Rollert as first CEO

December 15, 2023
Digiday @ Cannes

‘Agencies are behind clients’: David Jones on The Brandtech Group’s plan for generative AI

June 20, 2024
The Business of AI

AI Briefing: What would Steve Jobs say about Apple’s ambitions for AI?

June 17, 2024
Member Exclusive

Research Briefing: Marketers ramp up use of generative AI for ad campaigns, as AI boom rolls on

December 21, 2023
The Business of AI

AI Briefing: How Priceline and other e-commerce companies are approaching generative AI

February 19, 2024

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