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2424 Results for ‘global creative’

Marketing

Why agency founder Ian Schatzberg wants to ‘foster a culture that uplifts and empowers marginalized voices’

January 5, 2023
Español

El director senior de IA generativa de Coca-Cola, Pratik Thakar, nos cuenta por qué la marca cree que “la inteligencia artificial está convirtiendo a todo el mundo en artista”

September 5, 2023
Beyond Ads

Lessons from marketers’ experience with generative AI

March 20, 2023
Business of TV

Gen Z, diverse audiences the focus of ad-supported streamers, platforms and publishers on NewFronts day one

May 2, 2023
Publishing in the Platform Era

Time, The FT, Vox and other publishers see ad dollars flow to sustainability content after increasing climate coverage

April 24, 2023
Member Exclusive

Marketing Briefing: As clients manage a difficult year, ghosting normalization leaves some agencies without answers

November 21, 2023
Brands in Culture

How Warner Bros. Discovery plans to win over new customers with its HBOMax rebrand to Max

May 19, 2023
Member Exclusive

Media Buying Briefing: Influencer marketing costs keep rising with demand despite long-term challenges

February 13, 2023
Member Exclusive

CMO Strategies: Ad-supported streaming captures viewers, but doesn’t yet dominate marketers’ playbooks

September 7, 2023
Brand Safety

The case for and against brand safety

November 16, 2023
Marketing on Platforms

Is Snapchat’s latest ad offerings enough to steal ad dollars?

May 4, 2023
The Creator Economy

En una economía de influencers en auge, los creadores buscan normalizar las condiciones de pago

February 15, 2024
Marketing on Platforms

The fate of Black Twitter remains unclear after Elon Musk’s platform takeover

April 17, 2023

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