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Agencies look to AI agents for edge, but must fend off brands looking to in-house with the same tech
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    2473 Results for ‘global creative’
  • Evolving Agencies

    Coca-Cola grants vote of confidence to WPP with Open X renewal

    May 21, 2025
  • Evolving Agencies

    Omnicom’s reshuffled leadership emerges as the ad industry’s new power players

    December 3, 2025
  • Illustration of a robot talking to a person.
    The Business of AI

    Academia-industry partnership eyes talent development in AI-centric creative economy

    August 6, 2025
  • AI Revenue Generation

    ‘One of our core areas’: Ahead of global agency review, Coca-Cola’s CFO focuses on data matching

    June 5, 2026
  • AI-powered mechanical brain with gears and wheels, symbolizing the fusion of artificial intelligence and human emotion in creative advertising.
    Sponsored

    AI and human emotion are the building blocks of effective creative advertising

    March 6, 2025
  • The Business of AI

    ’The red line keeps moving’: Advertising creatives have lost the AI ick

    September 30, 2025
  • Brands in Culture

    Amid tariff upheaval, marketers look to AI solutions to eke out creative gains

    April 17, 2025
  • Evolving Agencies

    WPP is betting its future on getting paid for outcomes

    February 27, 2026
  • Evolving Agencies

    ‘Nobody’s asking the question’: WPP’s biggest restructure in years means nothing until CMOs say it does

    March 6, 2026
  • The Business of AI

    How agencies, publishers and platforms are actually using AI agents

    October 30, 2025
  • Zero-click Future

    How brands are trying to optimize, outsmart AI answer engines across the zero-click landscape

    November 7, 2025
  • Digiday @ SXSW

    As SXSW kicks off, marketers embrace it as an ‘accessible’ conference for content, connection

    March 7, 2025
  • Illustration of a performer balancing money weights on a tightrope, symbolizing how brand safety tools help marketers maintain performance and control.
    Member Exclusive

    Future of Marketing Briefing: The mental gymnastics of principal media

    February 20, 2026
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