The 2024 Notebook
A 14-part editorial series that sets marketers, media buyers and publishers up for a successful 2024.
Featured
Digiday+ Research: A guide to emerging trends in Gen Z news consumption
January 5, 2024 • 18 min read
2024 will see the start of the ad-supported streaming war
January 2, 2024 • 8 min read
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Digiday+ Research: A guide to emerging trends in Gen Z news consumption
January 5, 2024 • 18 min read -
How media execs are bracing for another year of ad turmoil while finding the bright spots
January 4, 2024 • 7 min read -
What influencer agencies are watching in 2024: paid media, virtual influencers and commerce
January 4, 2024 • 4 min read -
Bold call: Linear TV has passed the point of no return
January 3, 2024 • 7 min read -
Advertisers — they’re just like us and don’t want to be solely advertisers, but part of culture
January 3, 2024 • 5 min read -
2024 will see the start of the ad-supported streaming war
January 2, 2024 • 8 min read -
The anti-predictions: Here’s what won’t happen in advertising in 2024
January 2, 2024 • 6 min read -
With Gen Z all about the group chat now, here’s how marketers are adapting
January 2, 2024 • 5 min read -
As retail media grows, more agencies are implementing their own ways to guide clients
January 2, 2024 • 4 min read