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Omnicom lands Coca-Cola’s North American media business, as WPP retains its global remit
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Limited spots remain:
Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
REGISTER
2561
Results for ‘global creative’
Member Exclusive
Media Briefing: How Axios, Bloomberg and Semafor grew their events revenue in 2023
October 12, 2023
Member Exclusive
Media Buying Briefing: Can agencies help brands expand gaming and esports as women’s sports shine?
April 22, 2024
Member Exclusive
Marketing Briefing: Why marketers aren’t confined to traditional holiday and seasonal promotion cycles anymore
August 13, 2024
Strategizing for the Future
How influencer agency Billion Dollar Boy is using AI to change discovery in that space
June 5, 2023
Member Exclusive
Marketing Briefing: How marketers are trying to balance performance and storytelling to build the modern ‘evergreen’ brand
August 6, 2024
Member Exclusive
Marketing Briefing: Madison Avenue, Hollywood get closer, with marketers more ‘open to bigger investments’ in entertainment
March 5, 2024
The 2024 Notebook
What influencer agencies are watching in 2024: paid media, virtual influencers and commerce
January 4, 2024
Business of AI
Influencer agency Billion Dollar Boy creates new unit for emerging tech — like generative AI
November 21, 2023
Digiday @ CES
‘A similar way to Cannes’: At CES 2024, ad execs will go beyond the show floor
January 5, 2024
Digiday @ Cannes
Cannes Briefing: Despite economic worries, industry carries on as usual in Cannes — plus CMO video series
June 23, 2023
Sponsored
Why video game advertising is the next premium channel for brands
July 10, 2023
Member Exclusive
Marketing Briefing: Coca-Cola’s senior director of generative AI Pratik Thakar on why the brand believes ‘AI is making everyone an artist’
September 5, 2023
Business of AI
AI Briefing: Celebrity bots, ChatGPT gets new senses, and more
October 2, 2023
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