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Omnicom lands Coca-Cola’s North American media business, as WPP retains its global remit
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Limited spots remain:
Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
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2561
Results for ‘global creative’
Brands in Culture
Billboard pours its first tequila brand partnership with Tres Generaciones
January 26, 2024
Looking Back/Ahead to 2024
AI Briefing: Creative ways companies used AI in advertising in 2023
December 18, 2023
Business of AI
Canva’s in-house agency will ‘experiment’ with what it says about the AI used in its advertising
September 15, 2023
Marketing on Platforms
Why virtual influencers have died off despite the AI boom that has a chokehold on the industry
August 31, 2023
Evolving Agencies
Billups rethinks analytics offering to win over OOH ad dollars for performance campaigns
November 22, 2023
Member Exclusive
Media Buying Briefing: Omnicom Media Group’s CEO on the economy, fraud, the quadropoly and ‘agency as a platform’
December 11, 2023
Business of TV
Inside YouTube’s 2024 upfront pitch to advertisers
May 16, 2024
Life Beyond the Cookie
Best Western overhauls its data ahead of a cookie-less future
March 22, 2024
Evolving Agencies
Babylist, TodayTix Group and Liquid Death grow their in-house teams as they try to save money, have more control
September 27, 2023
Digiday @ Cannes
Cannes Briefing: After anti-‘woke’ marketing backlash, purpose-driven messaging reconsidered — plus CMO video series
June 22, 2023
Beyond Ads
Inside Uber’s strategy with content creators to amplify its organic TikTok following
October 30, 2023
Data & Privacy
The rise, stall and fall of Oracle’s advertising business
September 30, 2024
Member Exclusive
Media Buying Briefing: Agencies’ AI efforts lead to aliens and Whoppers
February 19, 2024
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