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2487 Results for ‘global creative’

Member Exclusive

Media Buying Briefing: A look at data standardization as generative AI and privacy landscape changes

October 23, 2023
Evolving Agencies

Why Frito-Lay’s vp of creative rejects ‘us against them’ rhetoric in in-housing trend

August 25, 2023
The Business of AI

AI Briefing: Generative AI and search are becoming increasingly intertwined — and top of mind

May 13, 2024
Evolving Agencies

Why media agencies remain the cornerstone of holding group profitability

October 31, 2023
Member Exclusive

Media Briefing: Publishers’ Q4 programmatic ad businesses are in limbo

November 21, 2024
Strategizing for the Future

How agencies are tackling growing sports media fragmentation

February 23, 2024
The Business of AI

How media agencies are shifting toward generative AI content in influencer marketing

March 26, 2024
Brands in Culture

Why Euro 2024 is ‘a big step change’ for the areas advertisers will rely on

June 14, 2024
Future of Measurement

As more brands use generative AI to create social content, agencies are changing how they measure its success

October 26, 2023
Marketing on Platforms

Snap’s new president of Americas and global partnerships talks returning to revenue growth after a rocky 2023

November 15, 2023
The 2024 Notebook

With Gen Z all about the group chat now, here’s how marketers are adapting

January 2, 2024
Español

Los Agentes Latinos del Cambio: el verdadero poder del marketing está en la diversidad de sus estrategas

December 11, 2023
Data & Privacy

The rise, stall and fall of Oracle’s advertising business

September 30, 2024

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