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2444 Results for ‘global creative’

Member Exclusive

Marketing Briefing: How marketers are trying to balance performance and storytelling to build the modern ‘evergreen’ brand

August 6, 2024
The Business of AI

What’s stopping big brands like Pepsi and Frito-Lay from embracing AI?

September 7, 2023
Beyond Ads

Sprite tries to reach Gen Z, millennials with QR codes, social spend honoring hip-hop’s 50th anniversary

June 27, 2023
Digiday @ Advertising Week

Advertising Week Briefing: Why publishers are the new brand ambassadors

October 18, 2023
Evolving Agencies

AI developments abound at agencies: Brandtech buys Pencil, Huge launches LIVE

June 15, 2023
Member Exclusive

Pitch deck: How TikTok is courting advertisers

May 15, 2023
Member Exclusive

Future of TV Briefing: One area where the upfront measurement currency conversation is advancing

May 22, 2024
Navigating Economic Instability

Marketers are ‘hopeful yet reasonable’ ahead of Q4 and holiday season

September 13, 2023
Evolving Agencies

Brandtech Group finally closes its acquisition of Jellyfish as French investor Fimalac comes along for the ride

June 1, 2023
Audio Anywhere

Spotify’s Lee Brown talks up the platform’s latest advertiser pitch

June 13, 2023
The Business of AI

AI Briefing: Generative AI investments expected to rise alongside greater risks

October 23, 2023
Gaming & Esports

Earnings wrap-up: The gaming business is booming — but not necessarily for gaming companies

February 9, 2024
Content & Commerce

AI Briefing: How the AI race could pay a role in Google’s antitrust trial

September 9, 2024

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