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2422 Results for ‘global creative’

Digiday @ Cannes

AB InBev’s balancing act between creative risk and corporate responsibility

June 19, 2023
Member Exclusive

Media Briefing: Publishers reflect on ad revenue midway through 2024

July 11, 2024
The Business of AI

As AI spreads across the marketing landscape, data’s role will be key to success or danger

June 7, 2023
Beyond Ads

Sprite tries to reach Gen Z, millennials with QR codes, social spend honoring hip-hop’s 50th anniversary

June 27, 2023
The Business of AI

What’s stopping big brands like Pepsi and Frito-Lay from embracing AI?

September 7, 2023
Digiday @ Advertising Week

Advertising Week Briefing: Why publishers are the new brand ambassadors

October 18, 2023
Member Exclusive

Marketing Briefing: Why marketers aren’t confined to traditional holiday and seasonal promotion cycles anymore

August 13, 2024
Evolving Agencies

AI developments abound at agencies: Brandtech buys Pencil, Huge launches LIVE

June 15, 2023
Member Exclusive

Pitch deck: How TikTok is courting advertisers

May 15, 2023
Member Exclusive

Marketing Briefing: How marketers are trying to balance performance and storytelling to build the modern ‘evergreen’ brand

August 6, 2024
Evolving Agencies

Brandtech Group finally closes its acquisition of Jellyfish as French investor Fimalac comes along for the ride

June 1, 2023
Navigating Economic Instability

Marketers are ‘hopeful yet reasonable’ ahead of Q4 and holiday season

September 13, 2023
Audio Anywhere

Spotify’s Lee Brown talks up the platform’s latest advertiser pitch

June 13, 2023

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