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2535
Results for ‘global creative’
Looking Back/Ahead to 2024
AI Briefing: Creative ways companies used AI in advertising in 2023
December 18, 2023
Member Exclusive
Media Buying Briefing: Omnicom Media Group’s CEO on the economy, fraud, the quadropoly and ‘agency as a platform’
December 11, 2023
The Business of AI
AI Briefing: The music industry raises the decibel for the fight over generative AI
July 1, 2024
Member Exclusive
CMO Strategies: Advertisers weigh success metrics and challenges on ad-supported streaming platforms
May 9, 2024
Equality and Opportunity
DE&I exodus: Burnt-out leaders launch consultancies as advertising industry commitments falter
June 3, 2024
Evolving Agencies
Babylist, TodayTix Group and Liquid Death grow their in-house teams as they try to save money, have more control
September 27, 2023
Digiday @ Cannes
Cannes Briefing: After anti-‘woke’ marketing backlash, purpose-driven messaging reconsidered — plus CMO video series
June 22, 2023
Life Beyond the Cookie
Best Western overhauls its data ahead of a cookie-less future
March 22, 2024
Member Exclusive
Media Briefing: Publishers’ Q4 programmatic ad businesses are in limbo
November 21, 2024
Business of TV
Inside YouTube’s 2024 upfront pitch to advertisers
May 16, 2024
Beyond Ads
Inside Uber’s strategy with content creators to amplify its organic TikTok following
October 30, 2023
The Business of AI
Media.Monks applies AI to generate highlights, new media content for Gen Z
September 25, 2023
Member Exclusive
Media Buying Briefing: Agencies’ AI efforts lead to aliens and Whoppers
February 19, 2024
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