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1413 Results for ‘behavioral targeting’

Member Exclusive

Media Buying Briefing: To own or not to own, that’s the question with agencies and data — Part I: Publicis/Epsilon

January 25, 2021
Beyond Ads

‘This is a tricky job for humans’: How Meredith used AI and contextual data to build Campbell’s a new campaign

October 26, 2020
Business of TV

‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform

November 17, 2020
Beyond Ads

‘Wouldn’t make economic sense’: Despite hyped targeting restrictions on 2020 political ads, few new limits are in place

October 12, 2020
Member Exclusive

Media Briefing: ‘I literally didn’t sleep last night’: Publishers share their concerns about the future of data

February 25, 2021
Sponsored

Over a third of publishers won’t have an identity solution that will continue to work post-cookies

August 16, 2020
Member Exclusive

Media Buying Briefing: Crossmedia founder Asghar on how the holding companies subverted media planning – and how he’s fighting back

February 22, 2021
Sponsored

E-commerce is about convenience in the experience era

November 30, 2020
Managing Through Crisis

Deep Dive: How media buying execs are adapting to the challenges and changes of 2020 and beyond

September 28, 2020
Member Exclusive

Digiday Guide: Everything you need to know about Gen Z’s media consumption habits

June 23, 2021
Member Exclusive

Digiday Research: How digital ad-targeting methods are changing in 4 charts

August 6, 2019
Member Exclusive

Media Briefing: Publishers are switching up their paywalls

March 25, 2021
Member Exclusive

‘Contextual on steroids’: How Insider is tracking and scaling audience behavior using first-party data

July 29, 2020

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