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1413
Results for ‘behavioral targeting’
Life Beyond the Cookie
Reducing cookie reliance, The Telegraph rolls out ways to share data directly with advertisers
July 8, 2020
Life Beyond the Cookie
Google is auditioning candidates to succeed the third-party cookie
May 13, 2020
Marketing on Platforms
‘Being off the platform speaks to our commitment’: And The North Face’s ad boycott won’t stop at Facebook
June 24, 2020
Life Beyond the Cookie
‘It’s a crutch’: South China Morning Post is the latest publisher to swear off third-party data
June 29, 2020
Sponsored
In a pandemic, subscription brands are using analytics-driven engagement to prevent churn
June 22, 2020
Beyond Ads
‘Without the luxury of time’: The Wall Street Journal rolls out new products for the fast-tempo ad market
September 15, 2020
Member Exclusive
The boycotters’ Faustian bargain: The dilemma of when to resume advertising on Facebook
July 7, 2020
Member Exclusive
Digiday Guide: Everything you need to know about the end of the third-party cookie
May 6, 2020
Sponsored
Step-by-step guide: How to test ad exchanges for performance
July 21, 2020
Sponsored
Five tactics for succeeding at cross-platform measurement
May 25, 2020
Strategizing for the Future
Pernod Ricard thinks the Facebook advertiser revolt won’t be enough to curb hate speech online, so it’s developing an app to help
July 9, 2020
The Programmatic Marketer
Ad tech insiders expect Apple to eliminate a key mobile ad targeting feature
June 22, 2020
Retail Revolution
‘This is a permanent shift’: Retail giants like Amazon capture more ad spending
April 22, 2020
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