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1413 Results for ‘behavioral targeting’

Member Exclusive

‘Emotions are so heightened’: Why the election fallout hammers home the need for marketers to act responsibly

November 9, 2020
Sponsored

Machine learning is unlocking performance at scale for app marketers

October 27, 2020
Future of TV

How a newly won partnership in France could signal Google’s broader TV ambitions

February 25, 2020
The Programmatic Marketer

How car brand MG gets the most out of its first-party data

June 6, 2019
Sponsored

The race to frictionless consumer journeys is expanding beyond marketplaces

September 9, 2020
Marketing on Platforms

Snapchat is pitching high-frequency, high-reach ‘Platform Burst’ ad campaigns

September 28, 2020
Publishing in the Platform Era

Cheat sheet: U.S. lawmakers propose Section 230 reforms to regulate online paid speech

February 10, 2021
Managing Through Crisis

‘Now is time to come up with pivot plans:’ e-commerce is driving media spending over the holidays

October 5, 2020
Life Beyond the Cookie

‘Very pleasantly surprised’ Google shares results of Privacy Sandbox experiments

October 22, 2020
Life Beyond the Cookie

‘Changing the pipes to run on a better currency’: Publishers’ first-party data strategies take shape

August 11, 2020
Sponsored

Guide: How advertisers are using e-commerce sites for top-of-the-funnel advertising

June 8, 2020
Sponsored

Digital brands are shifting from traditional targeting to more nuanced cultural signals

February 4, 2020
Member Exclusive

Vertical marketplaces are the next hot investment area as DTC brands look for more places to sell online

November 5, 2020

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