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875 Results for ‘ Nielsen’

Sponsored

How brands are leveraging digital OOH within retail media campaigns

October 11, 2022
Sponsored

How brands are harnessing full-funnel measurement for growth

December 7, 2022
Member Exclusive

Future of TV Briefing: 3 questions heading into this year’s TV upfront negotiations

March 2, 2022
Member Exclusive

Future of TV Briefing: The definition of a household is complicating the industry’s measurement makeover

January 19, 2022
Digiday+ Media Buying Briefing

Media Buying Briefing: Four takeaways on Upfront Week from a buyer’s perspective

May 23, 2022
Gaming & Esports

The Rundown: Crunching the numbers on brand ROI demands from esports activations

February 11, 2022
Member Exclusive

Media Buying Briefing: Some media agencies will expect media to work through clean rooms this upfront

March 14, 2022
Future of Measurement

As outcomes become a preferred metric, Disqo hopes to corner the market with its new tool

August 3, 2022
Gaming & Esports

How gaming companies like Ubisoft want to expand screen adaption after the success of HBO’s The Last of Us

January 24, 2023
Member Exclusive

Future of TV Briefing: 5 questions that will shape the future of TV in 2022

January 5, 2022
Marketing on Platforms

Here are Linda Yaccarino’s likely top priorities as Twitter’s new CEO

May 17, 2023
Marketing on Platforms

How Deloitte, PETA and The Sexton Single Malt capitalized on ‘The Walking Dead’ fandom for the series finale

December 12, 2022
Member Exclusive

Media Buying Briefing: ‘It’s tough to fight City Hall’ Why more TV ad dollars aren’t following audiences to digital and social video

March 28, 2022

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