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875
Results for ‘ Nielsen’
Member Exclusive
Future of TV Briefing: What if streamers adopted an ad revenue-sharing model for original programming?
August 24, 2022
Member Exclusive
Future of TV Briefing: Streaming subscriber slowdown gives way to the great rebundling
August 16, 2023
Sponsored
Advertising predictions that will shake up the media industry in 2023
February 7, 2023
Member Exclusive
Media Buying Briefing: Debating the value of open-exchange programmatic vs. PMPs
June 12, 2023
Digiday @ Cannes
Resumen de Cannes: A pesar de las preocupaciones económicas, la industria sigue como siempre en Cannes
June 23, 2023
WTF Series
WTF is the difference between measurement and currency?
March 21, 2022
Business of TV
Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’ in this year’s upfront negotiations
January 31, 2022
Sponsored
Cuatro pasos para una planificación y compra de medios más inclusiva
June 21, 2023
Business of TV
Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover
March 4, 2022
Member Exclusive
CMO Strategies: Ad-supported streaming captures viewers, but doesn’t yet dominate marketers’ playbooks
September 7, 2023
Member Exclusive
Future of TV Briefing: How search stands to play a bigger part in digital video strategies
July 27, 2022
Member Exclusive
Future of TV Briefing: A Q&A with Major League Baseball’s CRO about the league taking bigger swings in streaming
October 12, 2022
Business of TV
NBCUniversal’s Kelly Abcarian is set on solving the biggest math problem of her life
January 5, 2022
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