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    875 Results for ‘ Nielsen’
  • executive tv money
    Member Exclusive

    Future of TV Briefing: What if streamers adopted an ad revenue-sharing model for original programming?

    August 24, 2022
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    Member Exclusive

    Future of TV Briefing: Streaming subscriber slowdown gives way to the great rebundling

    August 16, 2023
  • Sponsored

    Advertising predictions that will shake up the media industry in 2023

    February 7, 2023
  • Member Exclusive

    Media Buying Briefing: Debating the value of open-exchange programmatic vs. PMPs

    June 12, 2023
  • Digiday @ Cannes

    Resumen de Cannes: A pesar de las preocupaciones económicas, la industria sigue como siempre en Cannes

    June 23, 2023
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    WTF Series

    WTF is the difference between measurement and currency?

    March 21, 2022
  • ITV
    Business of TV

    Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’ in this year’s upfront negotiations

    January 31, 2022
  • Sponsored

    Cuatro pasos para una planificación y compra de medios más inclusiva

    June 21, 2023
  • Business of TV

    Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover

    March 4, 2022
  • Member Exclusive

    CMO Strategies: Ad-supported streaming captures viewers, but doesn’t yet dominate marketers’ playbooks

    September 7, 2023
  • Member Exclusive

    Future of TV Briefing: How search stands to play a bigger part in digital video strategies

    July 27, 2022
  • Member Exclusive

    Future of TV Briefing: A Q&A with Major League Baseball’s CRO about the league taking bigger swings in streaming

    October 12, 2022
  • NBCU Measurement
    Business of TV

    NBCUniversal’s Kelly Abcarian is set on solving the biggest math problem of her life

    January 5, 2022
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