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875 Results for ‘ Nielsen’

Member Exclusive

Future of TV Briefing: Overheard from the Digiday Future of TV Week Town Hall

April 20, 2022
Audio Anywhere

Cheat Sheet: Nielsen studies show ‘light’ listeners make up nearly half of podcast audience

June 22, 2021
Member Exclusive

Future of TV Briefing: Snapchat’s standing in the short-form vertical video market for creators and publishers

July 20, 2022
Strategizing for the Future

Out of home fights for greater ad share as it cites better value on action taken by consumers

May 17, 2022
Gaming & Esports

‘I’ve seen this play out in a bit of a different flavor’: Why an Activision Blizzard exec wanted to write the playbook on gaming marketing

July 26, 2022
Member Exclusive

Future of TV Briefing: How agency executives are making sense of today’s measurement mishmash

October 27, 2021
Member Exclusive

Future of TV Briefing: Why programmatic guaranteed deals will be a focal point in this year’s TV upfront ad market

March 30, 2022
Publishing in the Platform Era

Publishers grapple with younger audiences avoiding the news

June 23, 2022
Marketing on Platforms

Cómo Deloitte, PETA y The Sexton Single Malt capitalizaron sobre la popularidad de ‘The Walking Dead’ en el final de la serie

December 12, 2022
Member Exclusive

Media Buying Briefing: As 2022 ushers in a new era of democratization, how will media agencies react?

January 3, 2022
Member Exclusive

Future of TV Briefing: 5 questions about Netflix’s ad-supported plans

April 27, 2022
Marketing on Platforms

Key questions Meta’s ads team must answer as it enters a new era

June 6, 2022
Member Exclusive

Future of TV Briefing: How TV’s different measurement undertakings fit together

January 12, 2022

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