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Tim Peterson
Tim Peterson
Member Exclusive
Comcast’s FreeWheel creates programmatic OTT marketplace for local TV advertisers
Member Exclusive
‘Solution in search of a problem’: Shoppable video ads struggle with adoption issues
The Programmatic Marketer
‘Keywords are still a pretty blunt tool’: Agencies work to refine brand-safety blocklists
Member Exclusive
The Rundown: Ad buyers want original shows from Roku
Publishing in the Platform Era
How Bleacher Report is using Instagram Stories for app downloads
Future of TV
As upfronts approach, Hulu and YouTube are once again the NewFronts’ big winners
WTF Series
WTF is Apple’s ITP 2.2 update?
Publishing in the Platform Era
‘Everyone is a competitor’: Gary Vaynerchuk’s Gallery Media Group straddles the line between publisher and agency
Future of TV
TV networks are blurring the line between upfronts and NewFronts
Future of TV
Why DTC brands may corner the connected TV market
Member Exclusive
Anti-fraud measure ads.txt is coming to mobile apps but very slowly
Publishing in the Platform Era
‘2019 has been a lot weaker’: Confessions of Facebook Watch creator
Future of TV
One year in, NBCUniversal’s cross-platform measurement framework CFlight shows promise
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