Tim Peterson

Tim Peterson

The Programmatic Marketer

‘Soft enforcement’: DSPs are beginning to enforce app-ads.txt
Future of TV

‘To sell more TVs, we need to have better TV content’: Why Vizio is trying to standardize addressable TV advertising
Future of TV

Walmart-backed Eko is funding publishers’ forays into interactive shows
Future of TV

How YouTube stars are using Instagram’s IGTV as a testbed
Future of TV

YouTube stars wish YouTube had more competition from other platforms
Future of TV

Report from VidCon: YouTube super fans grouse about ad load
Future of TV

‘What’s Facebook Watch?’: VidCon teens and tweens on video platforms
Future of TV

Fox’s Women’s World Cup coverage peaked at 361k streaming viewers
Publishing in the Platform Era

How Facebook is wooing video creators as a reliable source of revenue
Member Exclusive

WTF is TV ad caching constraint?
Future of TV

The war for streaming video has officially begun
The Programmatic Publisher

Publishers are using their PMPs to answer advertisers’ efficiency demands
Future of TV

Hearst is finding success in YouTube, and is pouring more resources into programming

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