Tim Peterson

Tim Peterson

Marketing on Platforms

Facebook’s latest video measurement glitch adds to error-prone reputation
Member Exclusive

The Complex guide to turning talent into franchises
Publishing in the Platform Era

First Media cuts staff and pivots back to social videos
Content & Commerce

Complex is branching into product development
Future of TV

Convincing pay-TV providers to distribute HBO Max isn’t going to be easy for WarnerMedia
Member Exclusive

Why YouTube’s paying celebrities to start channels
Publishing in the Platform Era

DAZN makes a play for younger subscribers with Snapchat and … Logan Paul
Future of TV

Overtime wants to go from viral Instagram sports highlights to franchises
Member Exclusive

How niche streaming services thrive in the land of giants
The Programmatic Marketer

With DataXu buy, Roku unveils big ad ambitions
Future of TV

Inside Roku’s nascent branded content pitch
Future of TV

How ABC’s Localish is using Facebook to incubate TV shows
Member Exclusive

Ad buyers want free, ad-supported streaming TV services to show them something special

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