Tim Peterson

Tim Peterson

The Programmatic Publisher

The industry is looking to first-party data to replace cookies, but the open web may lose out
Member Exclusive

‘King Kong jumping off the Empire State Building:’ Quibi’s $400m marketing push spans TV, in-person screenings
The Programmatic Marketer

‘A system that is out of alignment’: Online ad industry faces its identity crisis at IAB’s annual meeting
WTF Series

WTF is the CCPA’s definition of sale?
Publishing in the Platform Era

Alphabet’s YouTube revenue disclosure could pressure Instagram to share some money with creators, publishers
Future of TV

‘The Facebook of TV’: Roku rankles media companies as platform pushes The Roku Channel
Future of TV

ABC News will stream 18 hours per day of live, original shows by end of 2020
The Programmatic Publisher

Publishers’ CCPA compliance varies with ambiguous definition of ‘sale’
Member Exclusive

‘Tim Cook is more important than the EU’: Browser makers hold more power over the digital ad industry than regulators
Member Exclusive

The market for shorter, mobile-first programming is not materializing
The Programmatic Publisher

‘Sequential liability is bullshit’: Publishers press ad tech firms to protect them from programmatic clawbacks
Future of TV

ESPN is rolling out 500 live shows across YouTube, Facebook and other platforms
Member Exclusive

Pitch deck: How Amazon is selling ads on Fire TV

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