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Marketing Briefing: Twitter, TikTok vie for ad dollars, offer incentives as they seek to own second screen for Super Bowl
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Tim Peterson
Senior reporter
tim@digiday.com
The Programmatic Publisher
Post Scripps acquisition, Discovery has returned to programmatic guaranteed ad sales
Future of TV
‘Very much about TV advertisers’: Amazon is ramping up its Fire TV ad pitch
The Programmatic Publisher
‘Variable fees’ complicate programmatic transparency push
The Programmatic Marketer
Hulu turns on private marketplace as ad buyers see a recent abundance of supply
Future of TV
WTF is ATSC 3.0?
Member Exclusive
‘The next shoe to drop’: Seeking transparency, buyers want to know the fees that SSPs charge publishers
Future of TV
‘Lot of issues’: For ad buyers, cable video-on-demand remains disappointing
The Programmatic Publisher
As programmatic ad revenue grows, publishers adapt sales team structures
Future of TV
Chive spins out new company for streaming content to bars, cruise ships and elsewhere
Future of TV
‘Advertisers think it’s just like buying digital’: Myths of connected TV advertising
Member Exclusive
‘Walled garden’: Roku is trying to control ads inside publishers’ connected-TV apps
Modern Newsroom
Quartz forms Quartz AI Studio with $250k grant from Knight Foundation
Member Exclusive
The Washington Post scrapped many programmatic tools to comply with GDPR
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