Tim Peterson

Tim Peterson

Business of TV

TV advertisers rethink aversion to news shows as they adapt their ad messages
Marketing

Seamless gift cards, care packages and meditation app subscriptions: How ad sellers are adapting their sales tactics
Business of TV

TV advertising’s watershed moment: It is finally becoming more like digital
Member Exclusive

Producers pitch clip shows in anticipation of TV, streaming programming gap
Future of TV

After two years of hype, Quibi’s debut doesn’t remake TV for the phone
Business of TV

The Disruptor: Why AT&T tapped Jason Kilar to make sense of WarnerMedia
Programming & Production

With ad prices declining, creators increase their production volume
Media

Complex Networks plans to diversify its way through the pandemic
Member Exclusive

Cheaper remote productions help media companies save money during the pandemic
Future of TV

Shooting while the baby is napping: TV and video producers adapt to making shows remotely
Future of TV

‘We’re nobody’s responsibility’: Hollywood’s production shutdown puts freelancers out of work
Media

‘We’re figuring it out day by day’: Media faces extreme uncertainty in the wake of ad pullbacks
Future of TV

‘An ever-changing situation’: TV ad buyers adapt to live sports hiatus

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