Tim Peterson

Tim Peterson

Future of TV

Publishers see video ad revenue begin to rebound on Facebook, Snapchat, YouTube
Business of TV

Disney adds Hulu to upfront deals to bolster streaming pitch to advertisers
Member Exclusive

Slowly but surely, the TV ad market is changing in profound ways
Business of TV

Connected TV advertisers gravitate to multi-DSP model as Amazon, Roku push their own bidders
Future of TV

Media companies will need to wait until 2021 for IGTV ad revenue
Business of TV

How Roku aims to win over TV and digital advertisers in this year’s upfront
Business of TV

TV advertisers want new rights to pull out of ad deals
Member Exclusive

How HBO Max can find a spot in a crowded streaming world
Business of TV

Why the TV ad industry is resisting guarantees commercials will lead to sales
Future of TV

‘A heavy hitter’: How Kevin Mayer gives TikTok an aggressive leader to break into the big leagues
Business of TV

‘The efficiency was there’: Falling TV ad prices lure in DTC brands to shift spending away from digital
Business of TV

ViacomCBS’s upfronts pitch to advertisers: We won’t repeatedly show people the same ad
Member Exclusive

After a rough start, Quibi faces a challenge: How to promote its shows

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