Tim Peterson

Tim Peterson

WTF Series

WTF is redirect tracking?
The Programmatic Publisher

‘Turns into the Super Bowl’: Media companies prepare for political ad dollars to roll in
Member Exclusive

5 questions about Microsoft’s plans for TikTok
Future of TV

‘There is a battle going on’: TikTok-Instagram rivalry for creators heating up
Programming & Production

‘Fragmentation is a pain in the ass’: Proliferation of free, ad-supported streaming services causing headaches for media companies
Member Exclusive

TV networks begin to signal willingness to prioritize streaming over linear
Business of TV

‘Anything that will jump-start the market’: TV networks, agencies discuss upfront ‘share’ deals to address advertiser commitment issues
Business of TV

YouTube’s lowered mid-roll ad requirement may lead to shorter videos from publishers
Business of TV

‘The billion-dollar question’: What will happen to advertising dollars if sports go on a coronavirus hiatus again
Member Exclusive

What entertainment companies are doing to end ‘exclusion by familiarity’ and and make their workforces, productions more diverse
Business of TV

How Hulu’s self-serve ad tool could open streaming’s floodgates
Media

‘The rules of engagement are changed’: The TV industry contemplates a changed buying process
Media

Streaming advertising’s tipping point: Viewership has shifted and ad dollars are expected to follow

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