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CTV Advertising Strategies:
Insights from CTV leaders at Dentsu, Horizon Media and more
SECURE YOUR SEAT
Tim Peterson
Tim Peterson
WTF Series
WTF is redirect tracking?
The Programmatic Publisher
‘Turns into the Super Bowl’: Media companies prepare for political ad dollars to roll in
Member Exclusive
5 questions about Microsoft’s plans for TikTok
Future of TV
‘There is a battle going on’: TikTok-Instagram rivalry for creators heating up
Programming & Production
‘Fragmentation is a pain in the ass’: Proliferation of free, ad-supported streaming services causing headaches for media companies
Member Exclusive
TV networks begin to signal willingness to prioritize streaming over linear
Business of TV
‘Anything that will jump-start the market’: TV networks, agencies discuss upfront ‘share’ deals to address advertiser commitment issues
Business of TV
YouTube’s lowered mid-roll ad requirement may lead to shorter videos from publishers
Business of TV
‘The billion-dollar question’: What will happen to advertising dollars if sports go on a coronavirus hiatus again
Member Exclusive
What entertainment companies are doing to end ‘exclusion by familiarity’ and and make their workforces, productions more diverse
Business of TV
How Hulu’s self-serve ad tool could open streaming’s floodgates
Media
‘The rules of engagement are changed’: The TV industry contemplates a changed buying process
Media
Streaming advertising’s tipping point: Viewership has shifted and ad dollars are expected to follow
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